Creativity can be a critical element of success in business, it can make your business unique and help you differentiate, or it can help you save money, it can even allow you to charge more and be more profitable.
One thing is certain, when trying to engage the audience, Creativity is KING. Argentina is well known for innovation and creativity in business (At least we would like to believe so, right?).
There are claims that Argentinians invented the Bus, and the Biro, I have even heard of stories of sales people selling post boxes to tourists… Now that is creativity!..
Below are some COOL recent video examples on how Argentinian creativity was put to a good (and legal) use in business.