OK, so maybe our animators just got bored last weekend (watch video below).. but can you think of brands out there who take themselves a little on the serious side? Compare them to that friend perhaps who, although great to have around over the next serious dinner party debate, is best left at home watching David Attenborough docos than joining you in the Gold Coast on New Years Eve.

Consider what makes a brand memorable. These days it’s hard to stick out from the crowd and a hand-full of brands do it better than everyone else. Often it’s those fun brands that make us laugh and don’t take themselves too seriously that we remember.

When I think back to TV ads I remember from my childhood, I always come back to the old Target cartoon character. Clever, witty, light-hearted, all these things made the brand stick in my head for years to come.

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