The latest trends in marketing have shown the growth in popularity of animated videos as a form of increasing sales. An animated video uses drawings and cartoons to maintain the viewers’ attention while transmitting a specific message. An animated video can be used in many different ways to promote your goods or services, explain a tricky concept, provide information, entice people to learn more, and can even be used in your personalized email signature.
Do you remember watching Sunday morning cartoons? The movement of those drawings not only attracted you to the screen every weekend, but managed to hold your attention for hours thanks to their short, punchy story lines. Today, you can apply the same principle to improve your visibility and increase your sales.
So, what’s in it for you?
These days, animated videos have become easier to create thanks to technological advances, and because animation has taken such long strides, it is now available to businesses as a relatively low cost communication tool.
Animated videos can be the perfect tool for getting your message across effectively, while maintaining the viewer’s interest and inspiring customers to purchase. With animation, the audience remains intrigued for an extended period of time, in a similar manner to how those Sunday morning cartoons kept you entertained as a child.
What types of animation are there?
The short answer to this question is many. Because of the marked evolution of animation, businesses now have a nice selection of animated video technologies available to them. Some of the most popular ones are sketch and whiteboard videos, cartoons, motion graphic videos, and animated explainer videos, all of which have been designed to handle certain tasks in the promotion of goods and services. For example:
To summarise, using animation to attract more visitors to your website while promoting your products or services is an excellent way to stay at the forefront of a potential customer’s mind, because who can ever forget the impact cartoons have had on our lives?