We believe that everyone – and that includes you – has a story to tell. So, we raise you: making an animated video. It can serve as a marketing tool to communicate with your target audience. One style of animation that is extremely popular through branding and advertising is motion graphics – where you effectively tell your story, or your message, ‘in motion’. Because when a story is in motion? You pay attention.
But what are motion graphic videos?
Motion graphics videos combine moving images, text, animation and music to explain a message, promote a service or to tell a story. They’re built to be engaging, informative and easy to watch. The simplicity of presenting short amounts of text coupled with engaging descriptive images effectively paints a visual picture in the eye of the viewer (which means: no lengthy explanation or narration required, thank goodness!). Voice over is often used but, a motion graphics piece does not depend on it.
This video we produced for Core DNA is a great example an engaging motion piece. The video tells the story in under one minute, keeping to the most important key factors and points, and not over-complicating the message. It works because it is easy to watch – the use of smooth transitions keeping the circle shape as a primary focus, clean graphics, a limited colour palette, means the viewer cannot get lost or fail to keep up with the information.
Example #1: Core DNA
Motion Graphics videos condense a great deal of information into a short and visually appealing presentation. Keeping the video length relatively brief communicates the information simply and effectively – the fluid transitions and motion telling the story in a way that seems effortless. A well executed video will produce results when the video conveys content that is shareable, visual, easily interpreted, and delivers the information by leading, and taking, the audience on a visual journey.
Below are a few examples of past Motion Graphic videos we’ve worked on. To see more recent work, go here.