3 Examples of Storytelling using Motion Graphics Videos

May 22, 2015
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We believe that everyone – and that includes you – has a story to tell. So, we raise you: making an animated video. It can serve as a marketing tool to communicate with your target audience. One style of animation that is extremely popular through branding and advertising is motion graphics – where you effectively tell your story, or your message, ‘in motion’. Because when a story is in motion? You pay attention.

But what are motion graphic videos?

Motion graphics videos combine moving images, text, animation and music to explain a message, promote a service or to tell a story. They’re built to be engaging, informative and easy to watch. The simplicity of presenting short amounts of text coupled with engaging descriptive images effectively paints a visual picture in the eye of the viewer (which means: no lengthy explanation or narration required, thank goodness!). Voice over is often used but, a motion graphics piece does not depend on it.

This video we produced for Core DNA is a great example an engaging motion piece. The video tells the story in under one minute, keeping to the most important key factors and points, and not over-complicating the message. It works because it is easy to watch – the use of  smooth transitions keeping the circle shape as a primary focus, clean graphics, a limited colour palette, means the viewer cannot get lost or fail to keep up with the information.

Example #1: Core DNA

Motion Graphics videos condense a great deal of information into a short and visually appealing presentation. Keeping the video length relatively brief communicates the information simply and effectively – the fluid transitions and motion telling the story in a way that seems effortless. A well executed video will produce results when the video conveys content that is shareable, visual, easily interpreted, and delivers the information by leading, and taking, the audience on a visual journey.

Below are a few examples of past Motion Graphic videos we’ve worked on. To see more recent work, go here.

Example #2: SAI Global

Example #3: Encompass Corporation

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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.