In today’s busy world achieving consumer engagement can be challenging for everyone. Super funds face an even harder challenge. There are no bills to pay and the reward can seem so far-fetched that getting members to read a digital or printed newsletter, or even a statement, can be close to impossible.
We know that members are more likely to engage with simple personal messages that contain no more, and no less than the exact information they need at that moment. We also know that they are less likely to interact with hard to understand generic ones. Plus, consumers love to watch online video with its immediacy and ability to communicate complex ideas quickly and easily – it is one of, if not the most, compelling communication mediums.
So what if we could combine these members’ love of online video with a delivery mechanism that enables us to personalise and tailor that video content to each specific viewer in your audience?
Not anymore thanks to Personalised Dynamic Video – a new innovation in the way we use video to engage viewers, gain their loyalty and improve on their retention of key information and improve your NPS.
Before I go on explaining, why not take a look at our short showreel presentation on Dynamic Videos so you can get a better handle on the capability of the technology:
Dynamic video is perfect for a range of campaign styles and strategies. Here are just a few examples of how Dynamic Video could work for your fund membership:
Creativa have made Dynamic Videos a reality thanks to our Creatify Technology which allows us to produce any of the examples mentioned above (and many… many more). We’d love to talk to you about your specific needs and tailor a Dynamic Video solution to meet it.
Find out more on our Dynamic Video page at: http://creativa.com.au/dynamic-videos/