6 New ways of using video in the healthcare industry

August 26, 2013
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Healthcare and video: You may not relate these two concepts naturally, but if we think about it, they really are a match made in heaven. Nowadays, there is a growing demand for both services: public and private healthcare as well as video in all its forms. Due to different reasons (such as ageing population, and the need to access remote populations from centralized facilities, to name a few) communications technology is playing an increasingly important role in this industry and affecting healthcare workers, providers, suppliers, and patients in the most positive way.
Healthcare organizations all over the world are turning to video to improve care and reduce cost. Through video, prevention and wellness programs can easily be shown. A video conference also provides access to expert consultations no matter where or when the need arises. Even video games are having an impact on healthcare! According to a recent study by the University of Utah, video games can help patients with cancer, diabetes, asthma, depression, autism, Parkinson’s disease and more. The study, published in the journal Science Translational Medicine, also indicates that video games can be therapeutic and are already beginning to show health-related benefits. In the end, it’s all about enhancing customer experience. There are many ways to use film in the healthcare industry and I’ve got the videos to prove it.
1-With video, you can document standardized ways of doing things in an attractive format to train the hospital or clinic’s staff. Suppliers and vendors may learn how to best use new products and sell new medicines through this technology. Do not forget healthcare institutions are also businesses with need of internal communications. And what can be more personal and direct than a video? Check out the video for Rural Workforce Agencies:
2-Videos can help educate potential patients, while they are in the waiting room or even at home. Even if people are not sick, it is a great way to reach out to the public to raise awareness on how to prevent certain diseases. Andrology Australia:

3-Explaining concepts or processes through video is always much more effective and attractive than in other formats, which is why you may want to produce a video to show what goes on in a certain type of surgery or procedure. Having all the information will keep the patient happy and more at ease. And it will certainly make the doctors’ lives easier. Dr Michael Rich:

4-With video, you can help families by saving them time in trips and consultations (not to mention the time spent at the doctors and the doctors fees). Videos can also keep relatives informed and up to date with the patients’ needs and procedures without having to rely on their memory – therefore avoiding additional stress and worries. Who would have imagined a simple video can contribute to improving the quality of life of the patient?
5-Waiting rooms can be so annoying sometimes, especially for those who bring the kids along. Spending so much time in a confined, rather dull space is enough to make anyone restless. How about creating an educational cartoon or animation that will keep the kids busy and entertained? That means at least half an hour of peace for you.
6- You can even go as far as creating a channel of information to promote the clinic. http://www.youtube.com/user/dentalimplantscentre
These are just a few of the many ways video can improve communications and collaboration across the entire healthcare spectrum, for better decision-making, efficiency, cost-savings, productivity and of course, the wellbeing of the patient. Ready for more? Give us a call and we’ll discuss this fascinating subject at length, making sure that together, we can make the health care industry make the most out of video.

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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.