Presenter-style training videos feature a person who speaks directly to the audience through the camera as though they were in the room with them. These training videos work well for companies in the education, healthcare, finance, and tech industries because they allow for the simplification and breakdown of complex ideas, procedures and concepts, and achieve compliance in an engaging and cost effective way.
These videos are typically used when delivering large amounts of information that might usually be delivered via a classroom setting or for providing a set of instructions that would otherwise need to be delivered in person multiple times. For example, Deakin University uses this type of training video to teach their managers how to deal with staff members with a mental illness. Moz.com uses present-style videos for their Whiteboard Friday training sessions.
There are numerous benefits associated with using presenter-style training videos. The top four are:
1. They are personable. By using an approachable presenter who is in a training room environment, the viewer feels as though the presenter is speaking directly to them. This perceived level of interaction and personalisation makes it much easier to build a relationship with your viewer.
2. They are engaging. Though the viewer is not actually in the same room as the presenter, the presenter is still able to pose questions to the audience and utilise humour, storytelling and other tools to keep them interested and engaged.
3. They are easy to produce & and very leverage-able . You can record any training session and use video editing to graphically enhance the video to improve engagement and effectiveness, and even shorten or split the video.
4. Minimise variation by avoiding employee training employee. One of Deming’s quality management principles suggests that the best way to minimise differences in the outcome of a training is to ensure each employee always gets their training from the source (trainer) and not from another employee. Presenter videos allow you to do this.
Before you race off to production, you should be aware of a few challenges you may face:
The presenter must appear authentic and personable and have the ability to keep the audience engaged.
Understand the key message you want to communicate and shave-off any fat to make it more punchy and concise.
Make sure your audio and video equipment will produce a sufficient video free from distractions found in low-quality films.
To give you some inspiration, here are two videos that do a good job of using the presenter style to communicate important training information. One has been produced a professional video editing firm, while the other has been produced in house. Both are effective, but it’s important you understand how the difference in quality might affect your audience’s ability to consume the content.
Deakin University used a presenter-style video to guide their staff members through managing performance when a staff member has a mental health issue. The organisation chose this style because it offers a way to share detailed information in an engaging classroom-like setting in a format that can be distributed online to staff members all over the country.
Moz.com uses presenter-style videos for the popular Whiteboard Friday series. In this particular one that talks about syndicating content, they are able to effectively explain a complicated topic while making use of a whiteboard to draw concepts and bring ideas together in a visual, easy-to-digest format. The presenter is also personable, which helps build a relationship with the viewer. Check out the video:
Many organisations are using presenter-style videos to train their employees and to provide their customers and other stakeholders with various types of instructional information. If you want to use this video format for your next training session, here are the steps you need to follow to produce one.
1. Identify the purpose of the training video
Why are you making the video? Do you need to train staff on a new process? Do you need to teach your students about a complicated topic? How is the video going to be used? Once you figure out why you are doing a video in the first place, you can consider whether a presenter-style will fit your needs.
2. Assess your current capabilities
Do you have the equipment and people inside your organisation that can produce this video? If you don’t have the right video and audio equipment and don’t have someone comfortable with presenting the topic, you will need to look for outside help from a video production firm.
3. Evaluate video production firms
Find a company that understands your vision and can work with you to create a video that aligns with your purpose and meets your needs.
Have you used presenter-style videos for training purposes? Let us know in the comments.