Discover the best tool in your tradeshow arsenal

October 10, 2012
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As a business owner/manager or marketing manager, you’ve probably been to a few trade shows somewhere down the line. As you know, trade shows and conferences are great events for networking and physically communicating information about your brand and products. However, they’re also very loud, very busy places—it can be tricky and often impossible to speak to everyone or even get your message out through the noise and activity.
Although it’s tempting, instead of shouting at your tradeshow audience with a megaphone, consider doing the opposite. As they say, silence is golden; sometimes, the best way to communicate to a tradeshow audience is to turn the sound right down—and turn the visuals right up.
Using a sales video as part of your presentation is a great way to pierce the tradeshow noise—a clever visual point of difference will really help you stand out from the sea of other stalls and competitors. Sure, your tradeshow video might be silent—but see this as an opportunity to communicate in a unique way. It gives you a chance to focus on the visual elements of your brand and product message.
Remember, the visual medium is a powerful thing—often more powerful than verbal. Professional web video production companies are adept at creating attention grabbing videos perfectly suited to distilling the essence of your business, products and services. From kinetic text, bold imagery to cutting edge animation, today’s advanced video technology offers a versatile range of tools and techniques in order to create stunning, effective sales video presentations.
Smart companies out there are the ones thinking outside the square. People these days appreciate clever, effective promotion, especially if they are waiting patiently to speak to you. At your next tradeshow or conference, play your own game. Don’t get loud; get smart!
Attract your audiences attention with an engaging visual video presentation that makes your product stand out from the crowd, If you’d like to find out how we can do this for you, give Creativa web video production Melbourne a call on 1300 901 858

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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.