Fundraising to cure Malaria with humour- is it possible?

October 22, 2015
Share to:

In this 2012 campaign, non for profit organisation Malaria No More managed to achieve not 2, but 3 critical engagement factors:
1- Use of celebrities to attract attention and get a higher reach
2- The video prompts an immediate action, an instant win for the campaign and a fair exchange for the viewer
3- The incorporation of humour.. everybody likes likes a laugh!
So how can you fundraise for a serious topic such as Malaria whilst using still using humour?
Watch this video:

spark: discussion
Want some wonder in your inbox?
* indicates required


Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.