Fundraising to cure Malaria with humour- is it possible?

In this 2012 campaign, non for profit organisation Malaria No More managed to achieve not 2, but 3 critical engagement factors:
1- Use of celebrities to attract attention and get a higher reach
2- The video prompts an immediate action, an instant win for the campaign and a fair exchange for the viewer
3- The incorporation of humour.. everybody likes likes a laugh!
So how can you fundraise for a serious topic such as Malaria whilst using still using humour?
Watch this video:

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