In this 2012 campaign, non for profit organisation Malaria No More managed to achieve not 2, but 3 critical engagement factors:
1- Use of celebrities to attract attention and get a higher reach
2- The video prompts an immediate action, an instant win for the campaign and a fair exchange for the viewer
3- The incorporation of humour.. everybody likes likes a laugh!
So how can you fundraise for a serious topic such as Malaria whilst using still using humour?
Watch this video:
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Our Purpose built studio and team work together only 15 minutes from the CBD (down St Kilda RD.) Come by Tram (67) Train (Elsternwick Station) or drive in for coffee and a studio tour.
