Previously we mentioned how traditional television-based video production could end up becoming a total budget buster, with money often spent on high-tech gizmos and unnecessary gadgets—usually to inflate the egos of the directors! New era web video production lends itself toward budget friendly projects and far better return on investment. But remember, nothing good comes for free. You’ll still have to be conscious of what you want to spend on your video—it’s a good idea to get your head around the costs from the outset. Here’s a quick rundown of the various stages involved in web video production, to help you sort all this out:
Make sure that all your project objectives and goals are well and truly understood by the company creating your video. You’ll need to factor in some good time to meet, flesh out ideas and draw up a plan and brief. Good companies will undertake their own research as well. Pre-production might cover:
Logistics, crew, lights camera and action! Here’s where the magic happens. Costs here will be to do with:
It really helps if the company you’re dealing with can look after all the above in-house. External contractors will charge more and add to the budget weight (sometimes 2-4 times the cost of a full time employee)
With all the hard stuff out of the way, now’s the time to refine and shape the project up. Here, you’ll be focusing on editing, from simple editing to intricate animations, cartoons and 3D. Different skills have different prices within the video production market but remember, companies that aren’t able to do this in house will always have higher costs! Some other things to consider:
With a solid understanding of all these elements, you’ll be able to create a great video production with the right budget in mind.
In the meantime, get some advice on how to keep your costs low with a full service, in-house video production like CreativaWeb Videos.