Previously we mentioned how traditional television-based video production could end up becoming a total budget buster, with money often spent on high-tech gizmos and unnecessary gadgets—usually to inflate the egos of the directors! New era web video production lends itself toward budget friendly projects and far better return on investment. But remember, nothing good comes for free. You’ll still have to be conscious of what you want to spend on your video—it’s a good idea to get your head around the costs from the outset. Here’s a quick rundown of the various stages involved in web video production, to help you sort all this out:
Make sure that all your project objectives and goals are well and truly understood by the company creating your video. You’ll need to factor in some good time to meet, flesh out ideas and draw up a plan and brief. Good companies will undertake their own research as well. Pre-production might cover:
- Video ideas, concepts and storyboards
- Writing scripts and lines
- Sourcing the right talents and talent costs, or voice over costs if you’re using a voice over artist for your scripts
- Graphics development and creation of props.
- Co-ordination of recording
Logistics, crew, lights camera and action! Here’s where the magic happens. Costs here will be to do with:
- Production Crew—Sourcing and hiring camera operators, director, lighting, makeup artists, teleprompter operators
- Production Logistics—what, when, where and how? All the nitty gritty details!
- Equipment—Cameras, lights, microphones, cranes, etc.
- Studio Hire / location co-ordination / permits
- Talent costs—for training, rehearsal, etc.
It really helps if the company you’re dealing with can look after all the above in-house. External contractors will charge more and add to the budget weight (sometimes 2-4 times the cost of a full time employee)
With all the hard stuff out of the way, now’s the time to refine and shape the project up. Here, you’ll be focusing on editing, from simple editing to intricate animations, cartoons and 3D. Different skills have different prices within the video production market but remember, companies that aren’t able to do this in house will always have higher costs! Some other things to consider:
- Reviews—How many people will be approving the edited version? What will this process look like? Will it be based on a time frame or amount of revisions?
- Delivery—Will the video be uploaded online (to sites like YouTube or Vimeo?) Will the video be transferred to DVD? Will you need to consider rating it? Do you need help uploading or embedding to your site?
- Optimisation—Will you need help making the videos searchable on the web and ensuring that you get maximum views from Google and YouTube?
With a solid understanding of all these elements, you’ll be able to create a great video production with the right budget in mind.
In the meantime, get some advice on how to keep your costs low with a full service, in-house video production like CreativaWeb Videos.