As technology evolves there is a new focus for businesses to not only utilise videos to improve their marketing and communications (well that is hardly new – unless you’re still stuck in 1989), but the trend is now how to leverage those videos to create a truly unique, personalised experience for the customer.
Personalised video encourages customer engagement by prompting information throughout the video that is specific for each viewer. These videos are customised for each customer, giving everyone the VIP treatment they deserve.
Take this video example which acts as a replacement for printed boarding passes for airline.
In less than 30 seconds the flight experience is enhanced and simplified for the passenger. They may be seated in economy, but they are sure to have a first class experience.
The data is personal and tailored to each and every customer, so they feel special and not just another number. Creating a VIP experience for your customer is a sure fire way to keep them coming back for more!