Would you advertise on TV if it was free? Of course you would, but what If I told you there was a better alternative? Last year in January according to Neilson over 143 Million Americans spent an average of 4.3 hours watching video on a PC or Laptop*, 50% of Facebook viewers and 76% of twitter users went on to view broadcast media sites and 24.7 million US mobile subscribers watched on average 4 hours and 20 minutes of Video footage in a month, this is up an incredible 41%*. Now when you consider the average American watched 2.7 hours per week of Time Shifted television* (that’s pre recorded or Tivo and generally Ad free) then it looks like TV may soon have a pretty serious problem.
What we watch and the way we watch it is clearly changing and this represents an amazing opportunity for small business to compete in what was until recently the exclusive domain of the corporate giants. Well they can keep TV!, because we have got YouTube Video Advertising. The benefits are obvious and the costs are very competitive, all you need is an inexpensive YouTube video ad and to know who your target audience is.
The audience is the key to YouTube Advertising, because you can really segment it, pick and choose who is going to watch your ad, and if it ever happens that you get it wrong and have them skipping your ads, then it doesn’t matter, you only pay for those who actually watch your ad anyway.
There has never been a better time to look at how Video can help drive your business. Don’t wait too long though because the way things are going in a few years Internet and Social TV will be very serious business, and expensive, indeed.
If you want to learn more about YouTube Video Advertising and how to reach the right audience simply give us a call or send us an email.