As you will see when you watch the video below, sometimes there is no need to talk to convey a message with Video. Kinetic Text allows us to communicate directly with our customers without concerning ourselves with the tone of voice, accent or gender of a spokesperson. Kinetic text also raises the level of engagement by introducing active interaction (viewers must read to get the message). It is only a short step from here to your call to action and while they are engaged why not ask them for their email address or contact details?