Mobile and Business 5 ways to engage your clients and get them to share and buy -Blog-

April 19, 2012
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If you are in business there is a good chance you have a website to promote your company, product or service, and an equally good chance that you are taking action to try to rank it well on google. If you are really serious about SEO then you might even be publishing content on a regular basis to educate your audience, attract them to your website and position your brand as the experts.
Seems like a lot of effort, but there is a good reason for all this and it is backed up by statistics; over 80% of people admit to researching a purchase online prior to buying or engaging with a seller, which means that they are looking for information in order to make an informed decision.
So what can be better than being their trusted source and gaining their trust just before they make their buying decision? None of this is new, but with the growing smart phone popularity a whole world of “researchers” are changing their behaviour. Now they don’t need to wait until they are back from work at home to do their research, they can start the second they leave work, on the train, sitting in the couch, in the car, at the airport, and even watching their kids play sports (yes, they should be watching their kids, but who are we to judge?)
What does it mean to us business people? simply that we need to adapt and evolve and understand that if we are quick and provide content in a mobile compatible format quickly we can take advantage and outdo our competitors.
It is not just me saying it, with the recent sale of Instagram to Facebook for $1 billion dollars (it sounds better if you put your little finger in your mouth Dr Evil Style) it is obvious that mobile is a serious contender for how people engage with companies online. The problem this creates for business is a need to produce Mobile Friendlyversions of their website. Replicating all the amazing functionality of your existing website in a smaller mobile compatible platform can be hard, and even if you manage to do it, how will the customer experience be trying to read all that text in a tiny little screen? This is where video can save you. The benefits of Web Video are many but for mobile users and businesses Web Video has an added advantage, if your video is loaded correctly; it is instantly compatible across all mobile platforms, even better, all phones were designed to play video in a native mode and the experience it creates is seamless.
So how can you benefit from this mobile opportunity?
Here are 5 easy and effective ways to use Mobile in Business with Videos:

1) Create a simple mobile website but instead of trying to reproduce your existing site, create a simple web video that showcases your business, products and services. They can share or watch your video and engage with your brand.


2) Create a series of video’s that address an existing customer need. Load these on to YouTube, the world’s second largest search engine, and when customers or potential customers search for a solution they will find and watch your videos. They get the answers they were looking for and you get to promote your brand.


3) Social Media Videos – Why would facebook pay $1 Billion dollars for Instagram unless they knew Mobile is how most of us interact socially now and more so in the future? Social media is a great platform for sharing videos, but remember that in social media world is not about you, it is about them and being social, so keep that in mind when you decide what videos to post. Create funny videos, personality based videos, tell your story, get customers to submit their own videos, and be creative.


4) Product Videos, and DIY videos. These can be sent or shared and even used in advertising, they work beautifully with Mobile platforms and if done well they can produce a rapid Return on Investment.


5) In a recent study by Flimp Media 88 percent of marketers indicated that integrating video with email marketing has had a positive effect on their email marketing efforts. In addition, 72 percent believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video. With more and more people using mobile technology to view their emails doesn’t it make sense to integrate videos on your email communication?


Want to know more about Mobile and Business or Learn more about Online Video Marketing and more importantly, how you can take advantage of the power of web video right now? Why not send us an email or give us a call.


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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.