Thinking about a bit of comedy in your next videos? Great, but one point to consider is that if the videos incorporate humour just for the sake of being funny and do not connect to the brand or the product, the relevance will be lost on the audience and the campaign will be a bit of a flop.
Here are 4 key factors to success:
Exaggerate reality to make your point
Focus on those everyday problems that cause regular pain but are simply “accepted as is”
Get good talent, this also includes scriptwriters & directors.
Make sure the message is related to your offering and provide a solution to the problem so it drives people to action. Fun for the sake of being funny will not be enough, check out these examples for some inspiration.