Promoting education & training with humour

Ewan Roxburgh
October 22, 2015
Share to:

Thinking about a bit of comedy in your next videos? Great, but one point to consider is that if the videos incorporate humour just for the sake of being funny and do not connect to the brand or the product, the relevance will be lost on the audience and the campaign will be a bit of a flop.
Here are 4 key factors to success:
Exaggerate reality to make your point
Focus on those everyday problems that cause regular pain but are simply “accepted as is”
Get good talent, this also includes scriptwriters & directors.
Make sure the message is related to your offering and provide a solution to the problem so it drives people to action. Fun for the sake of being funny will not be enough, check out these examples for some inspiration.




spark: discussion
Want some wonder in your inbox?
* indicates required


Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.