Stocks? Shares? Brokers? Trades? Hearing any of these words can be enough for most people to get glazed eyes and shut down right? Well not always. With some humour and creativity you can actually communicate and educate your audience without putting them to sleep.
How? Develop a concept that is a little left of field so that viewers associate your company with positive emotions. A funny character as the voice or face of a brand for example, can give finance a whole new perspective.
These companies nailed it with funny and successful ongoing campaigns with…let’s say ‘alternative’ ways to advertise.