Personalised Videos The New Big Thing In Client Engagement

Personalised videos are at the top of the list of client engagement tools this year. Many companies have successfully used personalised videos to engage customers, increase sales and social media followers, and improve email open rates. There’s a scientific explanation for why personalisation is so popular: A University of Texas study found personalisation plays into our… Continue reading Personalised Videos The New Big Thing In Client Engagement

5 Different Video Ideas To Spend Your Leftover Budget On

We are fast approaching the end of 2016 and like most companies, you and your team have probably had a good look at your budget and what’s left of it. Like most corporate departments, you’ve realised there’s a portion – maybe even a good portion remaining that needs to be spent before 2017 rolls around.… Continue reading 5 Different Video Ideas To Spend Your Leftover Budget On

eSafety For Women: How Video Can Be A Powerful Tool For Government Campaigns

Australians deserve the right to be safe online, yet data obtained from the Australian Bureau of Statistics says that sadly one in four Australian women has experienced emotional abuse from a current or former partner, and one in six Australian women has experienced violence from a current or former partner.* In most cases, this abuse… Continue reading eSafety For Women: How Video Can Be A Powerful Tool For Government Campaigns

Why Personalised Videos Are the Next Big Thing In Marketing

Imagine you’ve gone to the movies to see a Hollywood blockbuster. While waiting in line, you’re updating your Facebook when up pops a message with a video. It’s your favourite actor who’s in the movie with a personal message just for you! Sounds futuristic? Personalised videos are on the list of marketing trends to make… Continue reading Why Personalised Videos Are the Next Big Thing In Marketing

Asking the Right Interview Questions – What Can Make or Break Your Video

Video Camera Interview

Ever watched a video or documentary on TV and thought the presenter or the journalist simply wasn’t asking the right questions? It’s actually quite common for the wrong questions to be asked either because the person isn’t aware of key messages that need to be communicated, a brief is missing, or something goes wrong during… Continue reading Asking the Right Interview Questions – What Can Make or Break Your Video

Top 7 Steps for Excellent Video

 How to help your production company achieve the best results for your video The creative process has a natural give and take. Under the best circumstances, working with multiple viewpoints can lead to a much better end result than any party could have achieved alone. However, when poor communication leads to misunderstandings, setbacks ensue. Here’s… Continue reading Top 7 Steps for Excellent Video