The Lays Potato Machine

Gone are the days of hiding your company secrets, with the Internet transparency is essential and as James Tuckerman of Anthill fame is so fond of saying “The reason your favourite Chef is famous is because he gives away his recipes”. Well it looks like the good people at Lays were listening because that’s exactly what happened with this uniquely creative approach to transparency. Maybe it’s time you started thinking about how you can creatively show your secret ingredients?


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Our Purpose built studio and team work together only 15 minutes from the CBD (down St Kilda RD.) Come by Tram (67) Train (Elsternwick Station) or drive in for coffee and a studio tour.