Demonstration (“demo”) videos work well when you need to train your customers or employees on how to use a particular product or carry out a task. You have likely experienced this type of video in your life both as a customer and employee.
The most obvious place you might have watched a demo video would be on YouTube. YouTube is full of how-to-style videos that producers create with a hope of teaching viewers how use products, install things and complete tasks via a demonstration.
Demonstration videos are one of the most popular video types used by companies. Let’s look at why demo videos are so popular.
Demo videos make it really easy to show customers and employees how to do something. Think about it: you can record yourself doing a task or using a product and show your audience the step-by-step procedures they need to follow.
Let’s look at this demo video from Safety Dave to see this benefit in action:
Safety Dave used a demonstration video to show its customers how to install a reverse camera on a van. This is a very complicated job, often left to professionals, but after watching this five-minute video, you’ll be armed with the information you need to do it yourself. This is a value-add for Safety Dave customers and can even be considered a point of differentiation from competitors.
According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” Video provides a medium for sharing more information in a shorter period of time. Let’s look at an example to illustrate this further.
Home Depot produced a demo video to help show its customers how to paint an interior wall. Check it out here:
In the past, you might have needed to read your home improvement manual to learn how to paint your walls. Now you can quickly search and find this video on YouTube.
Home Depot makes the most of visuals and audio to demonstrate the steps needed to paint interior walls correctly. Imagine trying to learn how to do this by looking at a manual full of words or photos. It just wouldn’t be as easy.
This is the reason why books are no longer the preferred medium when you want to learn how to do something. Nowadays, your first thought is likely to go straight onto YouTube to search for a how-to video.
Video is more engaging than text, according to a study by Usurv. This is certainly evident when you look at any demo video. For example, watch this video by My Nice Tie with 20 million views, that shows you how to tie a double Windsor tie:
Tying a Windsor tie isn’t an easy task for beginners. In most cases, your dad will be the one who teaches you the first time, then you probably forget and go to YouTube to learn again.
This video by My Nice Tie is engaging and easy to follow. Through video, you can see exactly what you need to do every step of the way. As you follow the training, the video presenter keeps you entertained by changing his tone of voice, which helps you stay engaged so you can learn and retain the information.
You no longer need to rely on plain text to train your customers and employees on how to use a product or carry out a task. Video is here and accessible by everyone. It shows rather than tells, which makes it easy to consume and retain the training information.
I challenge you to turn one of your old-school training handbooks into an engaging demo video. If you have video and audio equipment, you can do it yourself. If you need a hand, give us a call and we’ll see how we can help.