Did you know that at the end of 2016, Vimeo launched a full complement of services to businesses to help them ramp up their video marketing and analytics? Its called Vimeo Business and it’s a serious step up from Vimeo Pro.
We’ve all come to love Vimeo for its higher quality video, its continued resistance to advertising, its privacy protection and ability to allow you to choose a thumbnail anywhere in the video.
Now, with Vimeo Business, there is a whole new suite of great features to help you take control of your video marketing and library.
Here are three new features we think your business could benefit from ….
Call-To-Actions (CTA) & Email Subscription Integration
Generate leads and drive conversions with the new facility to add call-to-action buttons, capture email address and then synchronise the data with your email marketing software. (MailChimp, Constant Contact, Campaign Monitor, and Infusionsoft). Add your company logo.
Gain deeper insights into viewer behaviour with the enhanced statistics and Google analytics integration. Customise reports and filters, custom end players and third-party support.
Enhanced Privacy, Huge Bandwidth & Constant URL
One of the great features of Vimeo Business is the ability to update a video without losing the URL and the associated viewer statistics. You can now upload 5TB of 4K ultra HD video with unlimited bandwidth. You can share this video this video easily, set privacy controls and copy customizable embed codes to ensure that your videos can only be played on the websites you choose.
Remember, Vimeo doesn’t replace Youtube. It is still critical to have your videos on YouTube for SEO purposes, but hosting your videos on VIMEO for the website and targeted email campaigns will enhance the viewer’s experience due to the higher quality viewing. And it will provide you with a more robust set of tools and insights to help you make more informed decisions in the future.
For just $55 per month, it is definitely worth investigating further.
At Creativa we drive positive and meaningful change in the lives of our audiences.