How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called The Bugglesand the song was of course Video Killed the Radio Star”. Well, a lot has changed since then and you could almost be forgiven for wondering when the Buggles are going to release their follow up hit The Internet killed the traditional Music Industry”.
One thing that hasn’t changed a lot over the past 30 years is the growth and demand for Video content. Everyone with a smart phone now has access to high quality ultra-portable Video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena Video finds itself in high demand. There can be no argument that Video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Beiber (and that may be a good thing) but there would also be no Double Rainbow guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie bit my finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.
Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing Video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.
Among other things, Video is by far the best digital solution to effectively:
· Showcase products and Services
· Demonstrate Knowledge via training video production and education
· Position your business as experts
· Become well known
Some interesting Stats
· YouTube is the 2nd largest search engine in the world.
· In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.
Many businesses benefit from video, while others build whole businesses from video (see iJustine example). Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimise their marketing budget.
Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimised correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.