What is Creatify and how your company can benefit from it? -Blog-

November 20, 2013
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Video production has always been a complex process, making changes on videos is time consuming, requires expertise and therefore makes it impossible (cost & time-wise) to create customised videos to fit each viewers’ circumstances and enhance their experience..
UNTIL NOW… Let me introduce you to the Creatify, a technology developed at our Creativa Video Lab.
Imagine being able to create custom videos on the spot in the order of hundreds of thousands, virtually effortless, and at a ridiculously low cost.
Here are some ideas on how this technology can be used in business:

  • Video statements or bills
  • Videos rendered based on your viewers preferences or details (name, history, age, location, etc)
  • Videos created on the spot about products a visitor has checked out – use it on an online shop or in remarketing campaigns
  • Ads that change details, segments or colours depending on who is watching
  • Video Quotes, proposals or price lists
  • Evolving social media videos (videos people shared and are never the same)

It is all about the experience, engaging the viewer, delivering a tailored message and driving them to action.
These are some of the features that can be modified in a Creatify Video:

  • Text
  • Images
  • Audio
  • Video Segments (video composition logic)
  • Graphs
The data can come from a database, a cookie, input by form, uploaded, or any other way you can think of.

It is all new and exciting, and it is all happening now, so stay tuned for more examples and ideas, or send us an email if you want to discuss some options and ideas.

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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.