Who said that serious matters require serious videos? [Non for Profit]

October 22, 2015
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We adore this non for profit campaign ‘The Shelter Pet Project’, which raises awareness for pet adoption programs. Their YouTube channel hosts a huge collection of videos, all under 30 seconds to remind us that all animals deserve to be loved and to have a home.
But some of these videos not only help raise awareness for pet adoption, they also promote the reduction of pet abandonment by subliminally reshaping the perception of those who abandon their pets.
And yes there are many videos with pets that will make you melt with their ‘puppy dog eyes.’
Who wants to cuddle a puppy right now?!



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