As we lead up to the end of May, we take a look at the top 5 most viewed branded videos for April 2015. As Mother’s Day was fast approaching last month, it is no surprise to see 4 out of the 5 most viewed creative videos are targetted at either empowering women, or appreciating women. Take a look!
Hyundai’s “Message to Space” has reached almost 59 million views. This video follows the story of an astronaut’s daughter who wants to send her dad a message that he can see from space. Creating the world’s largest tyre track message, numerous Hyundai cares use their tyres to write a loving message from daughter to father, big enough to be seen from space.
Jewellery giant Pandora released “The Unique Connection” in time for Mother’s Day. This video focused on the special bond between mothers and children, where blindfolded kids identified their own mothers in a lineup of women.
Another front runner in the lead up to Mothers Day was a heartfelt, emotional message from a soldier to his mother to thank her for the life she has given him. She gets the best surprise of all when her son Ryan then shows up, flowers in hand, to see her in person.
A video to empower all women. In this Nike video time we hear women’s internal monologues, insecurities and fears when they are working out. The ad ad comes with the tagline, “Don’t let you stop you” with the aim of motivating women to let go of their inner fears and to let nothing stand in your way of success.
Another video to empower women, this next story from Dove follows women from all over the world as they decide whether to walk through a door labelled, “Beautiful” or one marked “Average.” Dove aim to prove that beauty is a choice – and the power of this choice is in our own hands.