First impressions count right? Well that is certainly the case when thinking about an Explainer video for your website. An Explainer video will often be used on a company homepage, and is the first thing a prospective customer will see and learn about you as a company.
The intention of Explainer video production is firstly to capture your audience’s attention, and secondly, keep them engaged on your website for a longer period of time. So it goes without saying that this needs to be perfect.
Animation videos are powerful tools because they are comprised of both visuals and storytelling to illustrate your message and maintain the audience’s attention. They work well because they show rather than tell – demonstrating is a proven technique to be more effective than simply just telling them. Plus they are fantastic for communicating or explaining a complex message in a simplified way.
Remember the following points to produce results driven Explainer video:
So what style of animation is best? We will look at some of the different styles in our next blogs. But for now – here are a few examples of recent Explainer videos we have produced and you can see more examples on our website: http://creativa.com.au/explainer-video-production Enjoy!