If you are in business there is a good chance you have a website to promote your company, product or service, and an equally good chance that you are taking action to try to rank it well on google. If you are really serious about SEO then you might even be publishing content on a regular basis to educate your audience, attract them to your website and position your brand as the experts.
Seems like a lot of effort, but there is a good reason for all this and it is backed up by statistics; over 80% of people admit to researching a purchase online prior to buying or engaging with a seller, which means that they are looking for information in order to make an informed decision.
So what can be better than being their trusted source and gaining their trust just before they make their buying decision? None of this is new, but with the growing smart phone popularity a whole world of “researchers” are changing their behaviour. Now they don’t need to wait until they are back from work at home to do their research, they can start the second they leave work, on the train, sitting in the couch, in the car, at the airport, and even watching their kids play sports (yes, they should be watching their kids, but who are we to judge?)
What does it mean to us business people? simply that we need to adapt and evolve and understand that if we are quick and provide content in a mobile compatible format quickly we can take advantage and outdo our competitors.
It is not just me saying it, with the recent sale of Instagram to Facebook for $1 billion dollars (it sounds better if you put your little finger in your mouth Dr Evil Style) it is obvious that mobile is a serious contender for how people engage with companies online. The problem this creates for business is a need to produce Mobile Friendlyversions of their website. Replicating all the amazing functionality of your existing website in a smaller mobile compatible platform can be hard, and even if you manage to do it, how will the customer experience be trying to read all that text in a tiny little screen? This is where video can save you. The benefits of Web Video are many but for mobile users and businesses Web Video has an added advantage, if your video is loaded correctly; it is instantly compatible across all mobile platforms, even better, all phones were designed to play video in a native mode and the experience it creates is seamless.
So how can you benefit from this mobile opportunity?
Here are 5 easy and effective ways to use Mobile in Business with Videos: