Google Analytics has long held the position as the best tracking tool for websites. But it’s not just limited to that – you can also use it to track the performance of your videos by installing it on your YouTube Channel. In this guide, we’ll tell you exactly why it comes in handy and how you can start using it by completing just a few simple steps.
What is Analytics exactly?
For those of you who are a little green to the tracking game, Google Analytics may seem like a bunch of mumbo jumbo. To put it plainly, the free platform (owned by the world’s largest search engine) allows you to track visitors to your videos.
Why do you want it?
Analytics allows you to track just how well your videos are doing, giving you an insight into how you can tweak your campaigns for superior performance. You’ll know just how much traction you’re getting from a specific release, allowing you to get more bang for your buck with subsequent videos.
You’ll get useful information such as:
· Bounce Rate
· New Visitors vs. Returning·
· Time Spent on Page
· Demographic Data (e.g. device, geography)
· Where Your Traffic is Coming From (Google, Referrals, Ads)
Combined with the inbuilt data you get from YouTube Analytics, you’ll get a full picture of video performance and ROI. It gives you a true panoramic shot of your campaign and hints where you should focus your efforts to maximise results.
How to connect your channel to your Analytics
It’s actually a very simple process – you’ll get it done in a matter of minutes. Follow these simple steps and you’ll be well on your way to becoming a stats aficionado. You need two things before you begin. 1) a YouTube channel and 2) a Google Analytics account.
Step 1: New web property on Analytics
This step will create a unique tracking ID that will allow you to connect your YouTube channel to a specific campaign on Analytics. You’ll do this by going to your Admin section on Google Analytics and open up the Property section on your management page.
There, you’ll find a ‘Create New Property’ button, which will open up a set of fields that you’ll need to fill in with your campaign specifics. When it asks you for your Website URL, ensure you enter your YouTube Channels address correctly.
Finally, click on Get Tracking ID and you’ll get a unique letters and numbers combination for you to copy. It will have the following format: UA-1234567-12
Step 2: Head over to YouTube and enter your Analytics ID
Next, head over to your YouTube channel and go to your Account Settings area. On Setting Overview, you’ll find the ‘View Additional Features’ button. On Channel Settings, go ahead and click on Advanced (left-hand side).
This is where you can paste your Analytics Tracking ID. The exact field is near the bottom of the page. Just as a note, you’ll have to wait around 24-48 hours before the data starts showing up on Analytics.
Yes, that’s it. Now get on over there and get started!