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Working closely with Ogilvy and Coca Cola, Creativa created a 3D billboard featuring the classic Coke bottle going through a dynamic motion before pouring into a clear box of ice. The finished piece was displayed on the digital billboard in Auckland’s, Sylvia Park Shopping Centre.
For the shoot, we joined forces with beverage specialist Peter Blackwood at @glowstudiosmelbourne, who engineered a custom tank system that flowed Coke from the box through a clear tube, creating the illusion it was being sucked out through a straw. With @jeremyseanpitman behind the lens with @schwabsketch as director and @steebristow as producer, it all came together smoothly.
Once filming wrapped, our 3D artist, Julian worked with Ogilvy and the Coke team to get the look of their new bottles to look just right. Considering every curve, bevel and bump of the bottle, it took some back and forth, but it was all worth it! I can’t even tell the difference between the real and fake bottles! Can you?
After that, it was over to the 3D post-production team. @jasonpoley led the charge on fluid dynamics and animation, capturing the perfect signature Coke splash, while @julianl1213 jumped in on compositing to polish things off. @jeremyseanpitman colour graded the coke to match perfectly with their very in-depth, comprehensive guidelines, the perfect bubbly caramel we all love.
Directed by @schwabsketch and produced by @lesterfrancois, this one’s a favourite for us, so scroll through and enjoy seeing how it all came together. And head over to the link in our bio where you can read on our blog about what went into this project
Brands are in a continuous battle to innovate, to captivate, and, more importantly, to resonate. In the age of digital technology, where screens abound and advertisements are omnipresent, breaking the norm is essential. This is where 3DA technology comes in. Such realistic billboards, also referred to as 3D anamorphic graphics or hyper-realistic street art, are displacing the traditional advertising paradigm.
For businesses pondering their next big move, the message is clear: Embrace 3DA. Transform from being just another brand in the crowd to becoming the talk of the town. After all, in a world of 2D images and fleeting impressions, why not add another dimension?
Talk to us; we can help take you, the future of branding is not flat; it’s deliciously three-dimensional!
