Harness the power of personalised video
Personalised video production
Video, done right, engages your audience. Personalised video content takes it to the next level. Our video personalisation tech automatically generates unique videos for its recipients, changing text, characters, colours, backgrounds, music and more, according to information specific to the viewer. Amazing, right?
Imagine if a video made for you addressed you by name, displayed information specific to you and adjusted to your music tastes – absolutely personalised, just for you. When your customer is addressed by name and information is provided to them that specifically addresses their interests, it resonates with them. If you’ve got the information, we can make it happen for you and your customers. From delivering an annual superannuation statement, an update on loyalty club points, regulations and compliance to tailored product marketing, personalised video allows you to make your customer feel like you are talking directly to them. New technology can combine data with a multimedia experience that addresses the viewer by name, and includes content relevant to them. Thousands upon thousands of videos, for example, can be made, each unique to a different customer – meaning that including personalised videos in your marketing campaigns makes your customers feel like you are speaking directly to them.
Incorporating the recipient’s account balances, this personalised video provides accurate retirement income estimates. If you are a superannuation company looking to do the same, contact us to ask about personalised video production.
Working with our specialist team of personalised video producers, this is Mercy Super’s personalised annual statement including the recipient’s name, account balance and length of membership.
Member retention campaigns
Welcoming new members, this personalised video puts the viewer in the boots of a new recruit.
Here is a member update that featured in the TelstraSuper campaign awarded the Australian Marketing Institute national award for Consumer Retention - all down to the effective use of personalised video. Impressive, right?
Greetings and invitations
Designed for international students attending Deakin’s O-Week, this personalised video invites students to an on-campus event.
This Christmas video combines both personalisation and interactivity to create a special holiday greeting from Digicom.
Culture and acknowledgement
A personalised video congratulating successful high school applicants to the university.
Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.