Making International Dental Pathways Simpler with the Australian Dental Council

The Australian Dental Council (ADC) safeguards the standards of dental practice in Australia. For internationally qualified dental practitioners, the ADC examination process is the pathway to becoming eligible for registration and practice here in Australia.

While vital, this process can often feel overwhelming and hard to understand for candidates starting out. The ADC recognised the need to make this journey clearer, friendlier, and easier to follow; animation was the ideal medium to achieve that.

Challenge

The ADC’s primary audience for this project was its candidates: dental practitioners who trained overseas and are seeking to live and work in Australia.

To support them, the ADC set out to create four animated videos:

• One overview video, summarising the entire examination pathway.
  
• Three detailed videos, each focusing on one step in the process:
  
  1. Initial Assessment – reviewing qualifications, registration history, and standing.
     
  2. Written Examination – assessing knowledge, clinical reasoning, and judgement.
     
  3. Practical Examination – assessing technical and clinical skills for safe practice in Australia.
     

The challenge was ensuring these videos remained professional yet approachable, distilling technical information into a format that candidates could quickly grasp and revisit whenever needed.

Our Creative Approach

From there, we brought the scripts to life through:

• Voiceover Casting: Selecting a professional voiceover artist with the right mix of authority and warmth.
  
• Animation Design: Crafting character animation and motion graphics to represent diverse candidates and provide helpful visual cues.
  
• Visual Style: A warm, human-centred aesthetic with custom characters and a colour palette aligned with the ADC brand.
  
• Collaboration at Every Stage: From style development to final delivery, we worked closely with the ADC team to ensure the creative choices reflected both their vision and their audience’s needs.
  

Delivery

The four videos were successfully delivered to the ADC as clear, engaging communication tools designed to support their candidates.

While it’s still early to assess their full impact, the series meets the project’s objectives by providing candidates with a simpler and friendlier overview of a complex process. We hope these videos will become valuable resources for years to come, helping international practitioners feel more confident as they take their first steps toward practising in Australia.

Introduction

Initial Assessment

Written Examination

Practical Examination

Behind the Scenes

This project is a great example of how we partner closely with our clients. The ADC project manager and stakeholders contributed invaluable insights into candidate needs, while our creative team shaped those details into engaging stories and visuals.

The result reflects what we do best: combining subject matter expertise with design, animation, and storytelling to deliver work that speaks to audiences in a clear, human-centred way.

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