A bit about you —
We’re all feeling the impact of the world right now — so embarking on a video production process is no small feat. We’re here to take the stress out of planning, the worry out of managing a project, and the fear out of execution. When you work with us, you’re working alongside a team of passionate creatives and video experts. You, your team, and your video will be in safe hands.
Explainer videos and animated videos are excellent for quickly and effectively telling the stories of your brands. They are frequently used to communicate broad and complex ideas in a viewer-friendly package, allowing users to walk away with a better understanding of what a company does and why its products or services are important. An explainer video simplifies complex concepts, processes, or ideas. It can serve as an effective tool for educating and engaging audiences by breaking down information into easily understandable visual and auditory elements.
In the context of government services, explainer videos can be utilized to communicate policies, procedures, and initiatives to the general public or specific target audiences. These videos can help simplify bureaucratic language and make government services more accessible and user-friendly. For example, an explainer video could guide citizens through the process of applying for a driver’s license, filing taxes, or accessing social benefits.
When it comes to product explainer videos, explainer videos can showcase their features, benefits, and functionalities in a concise and engaging manner. Whether it’s a physical product or a digital service, an explainer video can demonstrate how it works, highlight its unique selling points, and show potential customers how it can solve their problems or meet their needs.
Animated explainer videos are often used to convey complex ideas or abstract concepts in a visually appealing and entertaining way. They can use characters, illustrations, and motion graphics to simplify and clarify information, making it more memorable and relatable.
Live-action explainer videos, on the other hand, use real people, settings, and props to demonstrate the use of products or services. These videos can create a sense of authenticity and credibility, allowing viewers to see the product or service in action and understand its real-world applications.
Mixed media videos combine elements of both live action and animation, blending the advantages of both approaches. This approach can be particularly effective when explaining complex processes or showcasing products that involve both physical and digital components.
Overall, explainer videos are a versatile and powerful tool for conveying information, promoting products or services, and engaging audiences across various industries. They simplify complex ideas, enhance understanding, and leave a lasting impression on viewers, making them an invaluable resource for businesses, organizations, and government entities.
Creativa has a long history of capturing a story and creating animations with our in-house expert team capable of prompting talent to address the necessary points in the best and most effective way. Explainer videos are never the same; each one tells a unique story.
Our film directors and animators will bring it to life by making an interesting live-action video or video animation that gets your message across quickly, easily, and effectively.
Talk to us for live action explainer, 2D and 3D animated explainer videos.
A bit about us —
From the idea to the execution to the analysis, we manage the process the whole way through. We know that you have a lot on your plate, so you want to know that you’re working with a studio that *gets it*. And our team? We’ve worked with hundreds of brands on hundreds of videos — and yup, we get it.
What we do —
We want your explainer video to succeed. To do that, we know we need to make a meaningful connection with your audience. That’s why, when we have our kick-off meeting, finding that spark is our top priority.
93% of marketers say video is an important part of their marketing strategy.
34% is the increase in conversion for marketers who included video in their campaigns.
94% of marketers agree that videos help increase users’ understanding of their product or service.
82% of the global internet traffic will come from video streaming and downloads in 2022.
We know that an explainer video can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.
We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.
As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, to established brands on their 1,000th.
Video is the king of content, and there are endless possibilities. With our creative and your brand, we can see all that video has to offer, together.
Planning for the platform
We know you want to connect with your audience where they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your explainer videos to each existing social or media platform, so your brand feels native to the digital world.
Planning for success
You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your explainer video.
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Just because your explainer video is finished doesn’t mean we have to be. Once we’ve delivered your video, we follow up with you to check how it’s going. If there are any social videos you need, we’re here to help. If you want to do a follow-up campaign, we’re your people. Your production people. Who you gonna call?
Begin — We’ll begin with a clarity session, a meeting with key team members and project stakeholders to ensure Creativa has a deep understanding of your video’s brief, content and creative execution. Once we’re aligned on vision and strategy, pre-production can commence.
Create — Pre-production involves concept development, scriptwriting, casting, location scouting and the creation of a production schedule. If your video includes motion graphics or animated elements, we will develop style frames-sample scenes to indicate how these elements will look. Based on the script and shoot schedule, we will create a shot list and/or storyboard.
The next phase is production – when filming takes place. A director, along with crew as required, will run the shoot over one or more days, ensuring we capture what we need to realise your video.
After production we enter post-production – this means editing, titles, sound design, music selection – putting all the pieces together before delivery.
Then, we send it off to you.
Use — Use your explainer video!
We like to keep it simple and to the point — after all, we need to keep your content engaging so people watch it all the way through. Then, we need to consider the distribution, as plenty of platforms have built-in time limits.
We’ve created a tried and true bespoke pipeline for explainer video production where you get input at several points in the process, so two is usually all you need.
We’ll work with whatever you’ve got. Come to us with just an idea, or an in-depth brief — we’re experts at working with both or anything in between!
If you email us on a Monday to get an estimate, we could get your project kicked off within the week. Depending on when we decide to shoot, you could have the explainer video in your inbox within about 8 weeks, with allowances for feedback built into that timeline. Need it in a rush? Get in touch.
Without knowing any factors like length, whether it’s a product video or a brand video, it could be anywhere from $1,000 to upwards of $100,000. But that’s not a helpful answer for you — instead, give us a quick call on (03) 9999 1333. We want to make sure you get an answer as bespoke as your content.
It depends on your company, and your goals. Explainer videos, with real people, can often connect better emotionally with your audience. If you have a more abstract concept or need fewer constraints, animation could be the way to go — and we can do both, so there’s no pressure to decide right now.
For your burning questions, queries or a project you want to chat through.