A bit about you —
We’re all feeling the impact of the world right now — so embarking on a video production process is no small feat. We’re here to take the stress out of planning, the worry out of managing a project, and the fear out of execution. When you work with us, you’re working alongside a team of passionate creatives and video experts. You, your team, and your video will be in safe hands.
Explainer videos and animated videos are excellent for quickly and effectively telling the stories of your brands. They are frequently used to communicate broad and complex ideas in a viewer-friendly package, allowing users to walk away with a better understanding of what a company does and why its products or services are important. An explainer video simplifies complex concepts, processes, or ideas. It can serve as an effective tool for educating and engaging audiences by breaking down information into easily understandable visual and auditory elements.
In the context of government services, explainer videos can be utilized to communicate policies, procedures, and initiatives to the general public or specific target audiences. These videos can help simplify bureaucratic language and make government services more accessible and user-friendly. For example, an explainer video could guide citizens through the process of applying for a driver’s license, filing taxes, or accessing social benefits.
When it comes to product explainer videos, explainer videos can showcase their features, benefits, and functionalities in a concise and engaging manner. Whether it’s a physical product or a digital service, an explainer video can demonstrate how it works, highlight its unique selling points, and show potential customers how it can solve their problems or meet their needs.
Animated explainer videos are often used to convey complex ideas or abstract concepts in a visually appealing and entertaining way. They can use characters, illustrations, and motion graphics to simplify and clarify information, making it more memorable and relatable.
Live-action explainer videos, on the other hand, use real people, settings, and props to demonstrate the use of products or services. These videos can create a sense of authenticity and credibility, allowing viewers to see the product or service in action and understand its real-world applications.
Mixed media videos combine elements of both live action and animation, blending the advantages of both approaches. This approach can be particularly effective when explaining complex processes or showcasing products that involve both physical and digital components.
Overall, explainer videos are a versatile and powerful tool for conveying information, promoting products or services, and engaging audiences across various industries. They simplify complex ideas, enhance understanding, and leave a lasting impression on viewers, making them an invaluable resource for businesses, organizations, and government entities.
Creativa has a long history of capturing a story and creating animations with our in-house expert team capable of prompting talent to address the necessary points in the best and most effective way. Explainer videos are never the same; each one tells a unique story.
Our film directors and animators will bring it to life by making an interesting live-action video or video animation that gets your message across quickly, easily, and effectively.
Talk to us for live action explainer, 2D and 3D animated explainer videos.
A bit about us —
From the idea to the execution to the analysis, we manage the process the whole way through. We know that you have a lot on your plate, so you want to know that you’re working with a studio that *gets it*. And our team? We’ve worked with hundreds of brands on hundreds of videos — and yup, we get it.
What we do —
We want your explainer video to succeed. To do that, we know we need to make a meaningful connection with your audience. That’s why, when we have our kick-off meeting, finding that spark is our top priority.
93% of marketers say video is an important part of their marketing strategy.
34% is the increase in conversion for marketers who included video in their campaigns.
94% of marketers agree that videos help increase users’ understanding of their product or service.
82% of the global internet traffic will come from video streaming and downloads in 2022.
We know that an explainer video can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.
We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.
As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, to established brands on their 1,000th.
Video is the king of content, and there are endless possibilities. With our creative and your brand, we can see all that video has to offer, together.
Planning for the platform
We know you want to connect with your audience where they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your explainer videos to each existing social or media platform, so your brand feels native to the digital world.
Planning for success
You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your explainer video.
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An explainer video becomes effective when it clearly and concisely communicates a complex idea or product in an engaging and understandable way. Key elements include a well-written script, appealing visuals, a clear voiceover, and a focused message that addresses the viewer’s problem or need. The video should be short, typically under 2 minutes, to maintain viewer attention, and it should end with a compelling call-to-action.
Choosing between 2D and 3D animation for your explainer video boils down to your story, budget, and desired impact. If you’re aiming for a simple, stylized, and cost-effective approach, 2D animation is your go-to. It’s great for storytelling and can effectively convey messages with a creative flair. On the flip side, if you’re after a more dynamic, immersive experience that adds depth and realism, 3D animation will make your video pop. It’s perfect for showcasing products or concepts in lifelike detail. Consider your audience, the complexity of your message, and how you want them to feel after watching your video. That will guide your choice!
Key Design Elements of an Engaging Explainer Video:
Clear, Concise Messaging: Straight to the point, making every second count.
Vibrant Visuals: Eye-catching graphics that tell your story visually.
Compelling Script: A storyline that hooks viewers from the start.
Professional Voiceover: Clear, engaging narration that resonates with your audience.
Background Music: Sets the tone and enhances the viewing experience.
Call-to-Action: A strong, clear prompt urging viewers to take the next step.
Ideally, keep it between 60 to 90 seconds. That’s the sweet spot for maintaining viewer attention while delivering your message effectively.
Certainly! Producing an explainer video on a tight budget is definitely possible, and the secret lies in prioritising a strong script and leaning into creativity over high-cost resources. There are numerous free or low-cost animation tools available that can help bring your vision to life without breaking the bank. Additionally, consider utilising DIY video platforms. These platforms often provide a range of templates and easy-to-use tools that can significantly streamline the production process. Remember, a compelling narrative and creative approach can make even the most budget-conscious explainer video stand out. However, for professional-grade quality, engaging storytelling, and top-notch production values, partnering with a video production agency or animation studio is highly recommended. They bring expertise and resources that can elevate your video from good to exceptional, ensuring your message is delivered effectively and memorably.
Expertise and Experience: Benefit from their know-how in creating impactful videos.
Quality Production: High-quality visuals and sound that make your brand stand out.
Timesaving: Lets you focus on your business while they handle the video creation.
Customisation: Tailored to fit your brand’s unique needs and message.
Effective Storytelling: Professionals know how to craft stories that connect and convert.
For your burning questions, queries or a project you want to chat through.