A bit about you —
Welcome to Creativa, a leading video production and animation agency specialising in promotional video production in Melbourne. We understand the importance of promotional brand and product videos in creating awareness and generating interest in your brands, products, and services. Here’s why these videos are crucial and how we can help you achieve your marketing goals.
Promotional brand and product videos serve as powerful tools to captivate and engage audiences. They provide a visual and immersive experience that effectively communicates your brand’s message, unique selling points, and benefits. Through a combination of compelling storytelling, captivating visuals, and impactful messaging, these videos have the ability to leave a lasting impression on viewers.
Creativa offers a range of services to help you create impactful promotional videos. Whether you require live action, animation, or a combination of both, our team of skilled professionals is well-equipped to bring your vision to life. We understand that effective communication and messaging are crucial in engaging with your target audience. That’s why we work closely with you to understand your brand identity, objectives, and target market to develop tailored videos that resonate with your audience.
If you’re a Brand, Company that offers products and or services and would like to create awareness or to stand out, get in touch!
A bit about us —
From the idea to the execution to the analysis, we manage the process the whole way through. We know that you have a lot on your plate, so you want to know that you’re working with a studio that *gets it*. And our team? We’ve worked with hundreds of brands on hundreds of videos — and yup, we get it.
What we do —
By partnering with Creativa, we can help with promotional video production needs, you can expect to create brand awareness, generate interest, and drive customer engagement. Our videos help in increasing brand recognition, showcasing your products or services in an engaging way, and compelling viewers to take action, whether it’s making a purchase, subscribing to your newsletter, or visiting your website.
Let us help you unlock the potential of your brand, products, and services through visually stunning and emotionally impactful videos that effectively communicate your message and engage your audience. Contact us today to discuss your project and take your promotional efforts to the next level.
93% of marketers say video is an important part of their marketing strategy.
34% is the increase in conversion for marketers who included video in their campaigns.
94% of marketers agree that videos help increase users’ understanding of their product or service.
82% of the global internet traffic will come from video streaming and downloads in 2022.
We know that a promo brand video can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.
We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.
As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, to established brands on their 1,000th.
Video is the king of content, and there are endless possibilities. With our creative and your brand, we can see all that video has to offer, together.
Planning for the platform
We know you want to connect with your audience where they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your promotional videos to each existing social or media platform, so your brand feels native to the digital world.
Planning for success
You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your promotional video.
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Just because your promo video is finished doesn’t mean we have to be. Once we’ve delivered your video, we follow up with you to check how it’s going. If there are any social videos you need, we’re here to help. If you want to do a follow-up campaign, we’re your people. Your production people. Who you gonna call?
Begin — We’ll begin with a clarity session, a meeting with key team members and project stakeholders to ensure Creativa has a deep understanding of your video’s brief, content and creative execution. Once we’re aligned on vision and strategy, pre-production can commence.
Create — Pre-production involves concept development, scriptwriting, casting, location scouting and the creation of a production schedule. If your video includes motion graphics or animated elements, we will develop style frames-sample scenes to indicate how these elements will look. Based on the script and shoot schedule, we will create a shot list and/or storyboard.
The next phase is production – when filming takes place. A director, along with crew as required, will run the shoot over one or more days, ensuring we capture what we need to realise your video.
After production we enter post-production – this means editing, titles, sound design, music selection – putting all the pieces together before delivery.
Then, we send it off to you.
Use — Use your promo video!
We like to keep it simple and to the point — after all, we need to keep your content engaging so people watch it all the way through. Then, we need to consider the distribution, as plenty of platforms have built-in time limits.
We’ve created a tried and true bespoke pipeline for promo video production where you get input at several points in the process, so two is usually all you need.
We’ll work with whatever you’ve got. Come to us with just an idea, or an in-depth brief — we’re experts at working with both or anything in between!
If you email us on a Monday to get an estimate, we could get your project kicked off within the week. Depending on when we decide to shoot, you could have the promo video in your inbox within about 8 weeks, with allowances for feedback built into that timeline. Need it in a rush? Get in touch.
Without knowing any factors like length, whether it’s a product video or a brand video, it could be anywhere from $1,000 to upwards of $100,000. But that’s not a helpful answer for you — instead, give us a quick call on (03) 9999 1333. We want to make sure you get an answer as bespoke as your content.
It depends on your company, and your goals. Promotional videos, with real people, can often connect better emotionally with your audience. If you have a more abstract concept or need fewer constraints, animation could be the way to go — and we can do both, so there’s no pressure to decide right now.
For your burning questions, queries or a project you want to chat through.