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To act as a companion piece to Samsonite’s TVC celebrating the C-Lite suitcase, Creativa created a 3DA Billboard ad to air on Bourke St, Melbourne. Following the ad’s narrative, where the suitcase falls from the top of a car and bounces down a rocky mountain without a scratch, this ad similarly features the suitcase tumbling down a rocky ledge and flying towards the viewer, creating an immersive 3D moment. A version of this 3DA ad also featured in shopping centres nationwide, in an output specially designed for smaller, eye-level ‘shopalites’.
Production Team
DIRECTOR: Steve Bristow
DESIGN: Monica Ip
ANIMATION SUPERVISOR: Monica Ip
3D ANIMATORS: Julian Rodriguez, Shir Manor
