Challenge
An authentic and inclusive approach
It’s not every project you have time to develop and workshop the characters with the actors over a series of weeks. When developing the scripts, we workshopped the stories with the team at Fusion Theatre, developed the narrative with the actors at the company and cast them in the films. When working with the actors, Dana ensured that she and the actors had the time to develop a closeness and trust that would facilitate those authentic emotions.
“I believe because I was able to develop a friendship with the actors over the time of scripting and rehearsing, when it came time for filming, I was able to play with the actors and draw from our past conversations to reach and capture a certain emotion. For example, I would never ask an actor to ‘be more sad’, but rather ask roundabout questions that will produce a more authentically emotional performance. You don’t want an actor to act sad, you want them to be sad.” – Dana Newell
At each stage of production we consulted with not for profit capacity enhancing service, Belonging Matters, who has a passion for social inclusion. They offered us feedback along the way to incorporate into the project. We wanted to ensure the subject matter and final product was inclusive and appropriate for the target audience.
Voice overs as the narrative focus
This is a great success story about what happens when a client trusts us to research and develop the content based on what we want the outcome to be and how it’s intended to be used. When developing content; budget, time, distribution plans and the end user and outcome is at the forefront of our minds.
A safe set
Outcome
"As part of the campaign deliverables, eSafety wanted these videos to be as accessible as possible. With that in mind, we edited Auslan and audio description versions which are available on their website. We worked with Expression Australia, a professional partner, to help us with the Auslan translation. This is a wonderful and worthy campaign that we hope will help all women to feel in control and empowered in life."
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