Forget PowerPoint It's Time To Make Engaging Videos

Ewan Roxburgh
August 22, 2019
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Ah, PowerPoint. No doubt you’ve used it countless times before, including as many star-wipe transitions as possible to keep your audience entertained. Maybe you abandoned it a while ago and thought you’d try and impress with Prezi. Regardless, it’s no doubt become struggle to find original ways to convey the information you need and keep it interesting.

Maybe it’s time to ditch PowerPoint and give video a go?

After all, some 30 million PowerPoint presentations are delivered a day. A day! If you’re hoping to create an exciting and engaging visual aid for an important presentation, it’s hard to stand out from the crowd.
Moreover, research from Harvard University shows it’s of little or no benefit. PowerPoint is dropping the ball when it comes to speaking to your colleagues or your clients. Compared to something even as simple as an oral presentation, PowerPoint has been found to be less effective at imparting information and improving your brand image.
The solution? Video.

Video is the most effective way to engage an audience.

It’s basic science, humans are attracted to movement. Whether it be a passing car, a shooting star or a plane flying overhead, our attention is drawn to movement. Moving images are no different.
We process images 60,000 times faster than words which helps us better remember the content of the video. Viewers retain 95% of the message in a video compared to just 10% in written text. If you want to be memorable and make a lasting impression, video is the best way to do it.

Video is the complete communication package.

In a video, you bundle together a professional presenter with a quality presentation and compact it into a highly shareable piece of multimedia. Complex messages can be condensed and clearly communicated through an appropriate mix of live-action video and animation.
Video gives your communication more ‘personality’, presenting your brand and your message with music, graphics and emotion in a way ‘boring’ communications can’t. You can generate empathy and emotional engagement better than other mediums, a promote genuine change.

So get started!

Here at Creativa, we’ve helped countless companies, organisations and brands improve their internal and external communications. They say a picture tells a thousand words, and we like to think a video speaks millions!
Our team of videographers, scriptwriters, designers and animators are able to make custom videos that perfectly package your message in an engaging format. We have a suite of tool available and the know-how to choose which one is right for you.
Let’s chat

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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.