Beauty in every form – Trending Video Pick of the Week

Let’s make this short & sweet. The trending topic today is Beauty. Beautifully illustrated stories and aesthetically appealing videos that are hot and trending this week. Hers is our number one pick from the hottest beauty filled videos that are trending around the globe. This video is about, well… .beauty. It follows a series of very successful videos… Continue reading Beauty in every form – Trending Video Pick of the Week

Trending Theme for the Top Ten YouTube Videos of 2014

We all love a ‘Top Ten’ or a ‘Best Of” list, so we have been looking at the most viewed and shared videos of 2014. Whilst the lists vary slightly according to different sites, we noticed a trending theme when checking out the Top 10 YouTube videos of 2014 according to mashable.com. What is this theme? Strangers.… Continue reading Trending Theme for the Top Ten YouTube Videos of 2014

Happy New Year! DIY Personalised Company Video to Share with Clients & Friends

A Gift for You – New Year’s Corporate Video! Fill in the form below and receive an email with your very own customised video ready to be shared with clients, colleagues and friends – our treat!. It is our way of saying thank you for your support and for helping make 2014 such a great year… Continue reading Happy New Year! DIY Personalised Company Video to Share with Clients & Friends

YouTube Ranking Factor – What you need to know about Watch Time

While Google and other search engines use spiders to scan text and other readable information for search rankings, the valuable content on YouTube consists of almost entirely non-scannable videos. So how do they “judge” quality to return the best search results? Although there are many different metrics involved in the “judging” process, watch time may… Continue reading YouTube Ranking Factor – What you need to know about Watch Time

Product Video Planning: Five Questions You Need To Ask Yourself

Throughout my career, I’ve seen some really good product videos – like this one by the Dollar Shave Club (DSC) – and I’ve seen some absolute shockers. So what’s the reason why some of these videos succeed in communicating their message while others fail? It comes down to planning and preparation. Proper planning and preparation… Continue reading Product Video Planning: Five Questions You Need To Ask Yourself

Creativa New Product Watch – The Digital Key

If you are a regular reader of our blog you probably know by now that at Creativa we love innovation, and this love is not limited solely to our own innovations but those of others as well. It’s in that spirit that I’d like to introduce our readership to a cool new marketing product we’ve… Continue reading Creativa New Product Watch – The Digital Key

How U.S. Hospitals are Using Videos Effectively

Hospitals in the United States have long realized the value of marketing their services to position themselves in their communities. They have used adverts on television, radio and newspapers to further their “brands” and imaging. More recently, they have been using social media and online tactics in their marketing efforts. Now, hospitals in the U.S.… Continue reading How U.S. Hospitals are Using Videos Effectively

6 Essential Elements Dollar Shave Club used in Their Promotional Video to Attract 25K Customers in One Week

Have you seen the wildly successful Dollar Shave Club (DSC) promotional video? It gathered 25,000 paying subscribers in one week, with 12,000 of them signing up in just 48 hours. Today that video has been viewed 15 million times and the company has 200,000 paying subscribers. All this growth has come off the back of… Continue reading 6 Essential Elements Dollar Shave Club used in Their Promotional Video to Attract 25K Customers in One Week

Finding the right production company for your advertising agency

We all know that video production is a growth market with a particular demand now for more engaging online video content from brands and clients alike who want to position their products in a space where their audience is spending literally more of their time than they are anywhere else. This in turn has led… Continue reading Finding the right production company for your advertising agency