Behind the Scenes: Crafting Eva’s Eclipse World

Every great design tells a story. For Eva’s Eclipse Collection, the story began not with a set or script, but with the idea of capturing life’s calm in-between—those everyday moments that feel both effortless and elevated.

When Eva approached Creativa to bring their new modular sofa range to life, they wanted a video that felt genuine to their design philosophy: made for living, adaptable as life changes, and rooted in comfort. Our role was to translate that into motion, shaping a visual story that reflected both the ease and refinement of the Eclipse range.

To do that, we built a fully 3D world that blended seamlessly with Eva’s live-action footage, crafting an atmosphere that felt light, tactile, and effortlessly simple; a balance between real and imagined, where design and emotion meet.

Setting the Rhythm: The Animatic

Before a single render was produced, our team created an animatic, a moving storyboard that mapped the rhythm, transitions, and structure of the video. It allowed everyone to see how the product’s story would unfold visually and emotionally before production began.

“We wanted the video to feel like a quiet conversation between form and function,” recalls Director Sarah Schwab. “The animatic was our way of testing that balance before we ever touched lighting or texture.”

This stage was where the tone of the video was set. The pacing needed to feel unhurried and deliberate, allowing the viewer to experience the product’s sense of calm and architectural flow.

Precision in Form: 3D Modelling

Once the blueprint was in place, our 3D artists began refining the Eclipse sofa models supplied by Eva, bringing a new level of detail and realism to each frame.

The 3D modelling process focused on accuracy and tactility, enhancing the existing geometry and material attributes to reflect how the sofa truly feels and functions in real life. Each module was carefully adjusted to maintain its proportions and craftsmanship, ensuring the final piece felt believable, balanced, and true to the product’s design.

Next, we needed to bring the product to life with movement and rhythm, giving the sofa motion and presence. Each module was animated to move with grace, mirroring the adaptability that defines the Eclipse design. The movement was designed to flow with the soundtrack, creating a visual tempo that felt balanced and intentional.

“The process of building and animating the sofa was almost musical,” says Animation Director Monica Ip. “Each component was animated to complement the next, creating harmony between movement and sound.”

Bringing Materials to Life: Texturing and Lighting

With composition and movement in place, the next step was to give the sofa its surface character through texture and light, shaping how it would feel as much as how it would look.

During the texturing stage, our team simulated the behaviour of fabrics and materials to mimic their real-world qualities. Every texture map, weave, and highlight was refined to capture light exactly as it would interact with the product in a physical space. The result was a digital sofa that looked and felt true to life, embodying the subtle elegance of Eva’s design language.

We then moved into cinematic lighting, carefully balancing brightness, tone, and contrast to achieve a sense of warmth and serenity. The lighting design was inspired by natural daylight, creating an atmosphere that felt open, architectural, and calm. Each frame was composed to evoke a mood rather than simply showcase form.

The result was a world that felt tangible, where each fold of fabric caught the light just enough to remind you of the product’s material beauty.

Designing the World: Environment Building

With the product complete, we turned our focus to the world around it.

The environment building stage involved designing a minimalist architectural setting that complemented the product’s character. Every wall, floor, and structural element was modelled to create a spatial rhythm that matched the tone of the video.

Eva’s brief called for a space that felt sophisticated yet approachable, light-filled, serene, and textural. The environment needed to enhance the product without overpowering it. Our team drew inspiration from contemporary architecture, using clean geometry and layered materials to frame the sofa naturally in its surroundings.

By treating the space as part of the storytelling, the video communicated the product’s design integrity while evoking the calm atmosphere of a modern home.

Motion and Music in Harmony

Animation was where every creative decision came together.

Each movement, camera sweep and transition was timed to the soundtrack, allowing the product to unfold in a rhythm that felt intuitive and graceful. The pacing was intentionally slow, inviting viewers to take in the textures, light and design details that make the Eclipse sofa feel grounded in real, everyday living.

“The most exciting part was how minimal the movement could be,” says Monica. “A small tilt or slow fade in light could completely shift the emotion of a scene.”

Sound design tied everything together, adding subtle layers of tone and ambience that supported the calm, tactile mood of the film. The result was a visual composition where light, texture and sound worked in unison to express the warmth, comfort and adaptability at the heart of the Eclipse Collection.

Collaboration in Motion

The production process was a true collaboration between design and animation. Each render became a checkpoint for refinement, with the team reviewing lighting, texture, and motion side by side. Decisions were made collectively to ensure that every element supported the product’s calm and elegant tone.

3D artists Luke Free, Jonny Morfoulis, and Declan Kindness worked closely with Sarah and Monica to balance technical craft with creative expression. Their shared approach turned design precision into cinematic storytelling.

A World Worth Building

From the early sketches to the final composite, the process was about finding harmony between design and motion. Each stage refined how the product would move, feel, and connect with the viewer. Every stage of this project was guided by the same goal: to capture the essence of Eva’s design philosophy—real yet elevated everyday living, defined by comfort, adaptability, and quiet beauty that endures over time.

The result is a film that feels intentional and effortless, a visual reflection of how thoughtful design evolves with you and your space. It embodies quiet confidence, simple on the surface yet built on layers of technical artistry and collaboration. For Eva, Eclipse represents adaptable, beautifully crafted living. For us, it represents the power of motion to elevate texture, material, and atmosphere into emotion.

The Eclipse Collection video serves as a reminder that storytelling can be both precise and poetic, demonstrating that digital craftsmanship, when executed with care, can create an experience that feels as tangible as the product itself.

If you’re imagining what your own story could look like in motion, now is the perfect time to explore what’s possible.

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