What we do —WE CURATE KILLER CONTENT

How to Use Fake Out-of-Home (FOOH) Videos:

  1. Social Media Campaigns:
    • Share FOOH videos on platforms like Instagram, Facebook, Twitter, and TikTok to create buzz and drive engagement.
    • Utilize targeted ads to reach specific demographics and maximize impact.
  2. Website Integration:
    • Embed FOOH videos on your homepage or landing pages to capture visitor attention and showcase your innovative marketing approach.
    • Use FOOH videos in blog posts and case studies to highlight successful campaigns and attract new clients.
  3. Email Marketing:
    • Include FOOH videos in email newsletters to keep your audience informed about your latest campaigns and innovations.
    • Create personalized email campaigns with FOOH video content to engage and convert leads.
  4. Client Presentations:
    • Use FOOH videos in presentations to potential clients to demonstrate your creative capabilities and previous successes.
    • Incorporate FOOH videos into pitch decks to make a lasting impression and stand out from competitors.
  5. Event Showcases:
    • Display FOOH videos at trade shows, conferences, and industry events to attract attendees and generate interest in your services.
    • Use FOOH videos in virtual events and webinars to engage remote audiences.
  6. Digital Out-of-Home Displays:
    • Integrate FOOH videos into digital billboards and screens in high-traffic areas to create immersive advertising experiences.
    • Partner with DOOH networks to extend the reach of your FOOH campaigns.
  7. Influencer Collaborations:
    • Collaborate with influencers to share FOOH videos on their channels, leveraging their reach and credibility to amplify your campaign.
    • Create co-branded content that features FOOH videos to tap into new audiences.
  8. PR and Media Outreach:
    • Share FOOH videos with journalists and media outlets to secure coverage and generate buzz around your innovative campaigns.
    • Use FOOH videos in press releases and media kits to highlight your creative expertise.
  9. Customer Engagement:
    • Encourage customers to create and share their own FOOH-style videos, fostering a sense of community and engagement with your brand.
    • Run contests or challenges that involve creating FOOH videos, offering prizes and incentives for participation.
  10. Internal Training and Inspiration:
    • Use FOOH videos in internal training sessions to inspire your team and showcase successful case studies.
    • Share FOOH videos within your organization to keep everyone informed about recent campaigns and creative achievements.

 

WHO USES FOOH VIDEOS?

Industries and Companies That Use Fake Out-of-Home (FOOH) Videos:

  1. Advertising Agencies:
    • Agencies create FOOH videos for clients to showcase innovative advertising strategies and drive brand awareness.
  2. Marketing Firms:
    • Marketing firms use FOOH videos as part of their digital campaigns to create buzz and engage audiences in a novel way.
  3. Retail Brands:
    • Retail companies use FOOH videos to highlight new product launches, promotions, and events, making their marketing efforts stand out.
  4. Fashion Brands:
    • Fashion labels use FOOH videos to showcase new collections and runway shows in dynamic and engaging ways.
  5. Automotive Industry:
    • Car manufacturers and dealerships create FOOH videos to present new models and features in an eye-catching format.
  6. Entertainment Industry:
    • Movie studios, streaming services, and TV networks use FOOH videos to promote new releases, shows, and events.
  7. Technology Companies:
    • Tech firms use FOOH videos to demonstrate new gadgets, software, and innovations in a captivating manner.
  8. Food and Beverage Companies:
    • Restaurants, cafes, and beverage companies use FOOH videos to promote new menu items, special offers, and events.
  9. Tourism and Travel Industry:
    • Travel agencies, airlines, and tourism boards use FOOH videos to attract travellers with immersive and enticing destination marketing.
  10. Real Estate:
    • Real estate companies use FOOH videos to showcase properties and developments, offering potential buyers a dynamic and engaging viewing experience.
  11. Sports Teams and Organizations:
    • Sports teams and event organizers use FOOH videos to promote games, events, and merchandise.
  12. Event planners and venues:
    • Event planning companies and venues use FOOH videos to advertise upcoming events, conferences, and concerts.
  13. Non-profits and advocacy groups:
    • Non-profit organisations and advocacy groups use FOOH videos to raise awareness about causes and drive engagement for campaigns.
  14. Financial Services:
    • Banks, insurance companies, and investment firms use FOOH videos to promote services, new offers, and financial products.
  15. Educational Institutions:
    • Schools, colleges, and universities use FOOH videos to attract prospective students and promote academic programs.

Numerous industries use FOOH videos as a versatile tool to develop memorable and engaging marketing campaigns that leverage the power of creative visual storytelling to draw viewers in and increase brand engagement.

A bit about us —

We love FOOH and social media videos (and you will too!)

At Creativa, a creative media and technology, video production and animation agency, we specialize in crafting innovative and engaging media for your brand. Our services include:

  • Video Production and Animation: From 2D and 3D animations to high-quality video production, we bring your ideas to life.
  • FOOH and DOOH Video Production: We create captivating digital out-of-home experiences that make a lasting impact.
  • AR and VR Integration, Immersive experiences: Enhance your brand’s presence with augmented and virtual reality experiences.
  • Personalised Interactive Videos: Engage your audience with tailored and interactive video content.

How We Can Help

We help your brand stand out with creative, innovative media solutions. Our team of experts works closely with you to develop customized strategies that resonate with your target audience, ensuring your brand’s story is told in the most compelling way. From designing extraordinary digital scenes for special promotions to telling grand, integrated brand stories, we bring your vision to life.

Create memorable experiences and elevate your brand with Creativa. Contact us to learn more!

Book a strategy session

Why you can’t ignore video (not anymore)

93% of marketers say video is an important part of their marketing strategy.

34% is the increase in conversion for marketers who included video in their campaigns.

94% of marketers agree that videos help increase users’ understanding of their product or service.

82% of the global internet traffic will come from video streaming and downloads in 2022.

Simple to start

We know that a FOOH video campaign can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.

Book a free strategy session

Simple to collaborate

We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.

Get an estimate

Simple to scale

As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, and established brands on their 1,000th.

Order your video

Fake Out Of Home Video Production

Trusted by Australian brands to deliver impactful Fooh video production

So happy we worked with Creativa to bring our big vision to life.

Nicole Kleppe, WAVE Advocacy and Communications Coordinator

Everything was highly organised. Very grateful for Creativa’s help!

Lachlan Christie, Workplace Relations Specialist

Thank you for your brilliant work — it was masterfully shot and produced, telling this incredible story so very beautifully.

Terry Garwood, Deputy Secretary, DELWP, DEL

High-performing video content that grows with you

Video is the king of content, and there are endless possibilities. With our creativity and your brand, we can see all that video has to offer, together. 

Planning for the platform

We know you want to connect with your audience wherever they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your education videos to each existing social or media platform, so your brand feels native to the digital world.

Planning for success

You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your education video. 

Let’s work together

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    What happens after my FOOH video is done?

    Just because your education video is finished doesn’t mean we have to be. Once we’ve delivered your video, we follow up with you to check how it’s going. If there are any social videos you need, we’re here to help. If you want to do a follow-up campaign, we’re your people. Your production people. Who you gonna call?

    What is the FOOH video production process?

    Begin — We’ll begin with a clarity session, a meeting with key team members and project stakeholders to ensure Creativa has a deep understanding of your video’s brief, content and creative execution. Once we’re aligned on vision and strategy, pre-production can commence.

    Create — Pre-production involves concept development, scriptwriting and, depending on what the decision is, can include casting, location scouting and the creation of a production schedule. For motion graphics and animation, we will develop style frames-sample scenes to indicate how these elements will look. Based on the script and shoot schedule, we will create a shot list and/or storyboard. 

    The next phase is production When animation takes place and if live action was included, the director, along with crew as required, will run the shoot over one or more days, ensuring we capture what we need to realise your video.  3D animation takes several steps, and that will be the most important part of a FOOH production.

    After production, we enter post-production, which means editing, titles, sound design, and music selection – putting all the pieces together before delivery. 

    Then, we send it off to you.

    Use your FOOH video campaign!

    How long should a FOOH video be?

    Ideal Length for FOoH Videos

    1. Short and Impactful: 15–30 seconds: Quick, attention-grabbing messages for digital billboards and social media ads.
    2. Engaging and informative: 30–60 seconds: More information while keeping viewers engaged, ideal for promotions.
    3. In-Depth and Detailed: 1-3 minutes: Detailed content for product launches, brand storytelling, and corporate training.
    4. Extended Content: 3-5 minutes or more: For comprehensive tutorials and detailed case studies, use sparingly.

     

    What to consider when creating a FOOH campaign

    Key Considerations:

    • Platform: Match the video length to the platform.
    • Attention Span: Shorter videos are generally more effective.
    • Content Complexity: Adjust the length based on content complexity.

    What are the turnaround times?

    If you email us on a Monday to get an estimate, we could get your project kicked off within the week. Depending on if we to add live action, you could have the FOOH video in your inbox within about 6 weeks, with allowances for feedback built into that timeline. Need it in a rush? Get in touch.

    How much does a FOOH video cost?

    Without knowing any factors like length, whether it’s a FOOH, it could be anywhere from $10,000 and upwards. But that’s not a helpful answer for you — instead, give us a quick call at (03) 9999 1333. We want to make sure you get an answer as bespoke as your content.

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    For your burning questions, queries or a project you want to chat through.