A bit about you —
Welcome to Government Video Production!
We’re all feeling the impact of the world right now — so embarking on a government video production process is no small feat. We’re here to take the stress out of planning, the worry out of managing a project, and the fear out of execution. When you work with us, you’re working alongside a team of passionate creatives and video experts. You, your team, and your video will be in safe hands.
We specialize in government communication, offering high-quality video production tailored to your needs. Our expertise ensures effective messaging to your target audience. Our services include training videos for comprehensive staff and stakeholder education, impactful public service announcements to raise awareness, and skilfully crafted videos for navigating difficult conversations.
We understand the power of video in conveying complex information, evoking emotions, and engaging audiences. With our state-of-the-art equipment and customized solutions, we help you captivate viewers, increase message retention, and inspire action. Trust us to deliver visually captivating videos that effectively communicate your government agency’s goals and initiatives.
Our multi-award-winning team of live action and animation video education and training content specialists will work hard to deliver not only great videos, but also great training and educational resources that consistently exceed your expectations! Our team is ready to collaborate with you, leveraging the power of video to enhance government communication, deliver impactful training, and tackle difficult conversations with confidence.
A bit about us —
Creativa specialises in creating high-quality videos tailored to meet the unique needs of government agencies. Whether you require training videos, public service announcements, or content for difficult conversations, our experienced team is here to help you effectively communicate your message to the public and your stakeholders.
From the idea to the execution to the analysis, we manage the government agency production process the whole way through. We know that you have a lot on your plate, so you want to know that you’re working with a studio that *gets it*. And our team? We’ve worked with hundreds of brands on hundreds of videos — and yup, we get it.
Together, let’s create videos that inform, inspire, and empower.
What we do —
Are you looking for a creative team to help you with your next government video? Look no further! Videos for government agencies are an effective tool to communicate with the community, to educate and train employees, citizens, or stakeholders on specific topics or skills. They can be used for general communications, public service announcements, awareness, onboarding, safety training, and more. Our team has experience working with various industries, including government, councils, healthcare, education, and technology, to produce engaging and informative videos and animation. Contact us today to discuss your project!
93% of marketers say video is an important part of their marketing strategy.
34% is the increase in conversion for marketers who included video in their campaigns.
94% of marketers agree that videos help increase users’ understanding of their product or service.
82% of the global internet traffic will come from video streaming and downloads in 2022.
We know that a government video can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.
We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.
As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, to established brands on their 1,000th.
So happy we worked with Creativa to bring our big vision to life.
Everything was highly organised. Very grateful for Creativa’s help!
Lachlan Christie, Workplace Relations Specialist
Thank you for your brilliant work — it was masterfully shot and produced, telling this incredible story so very beautifully.
Terry Garwood, Deputy Secretary, DELWP, DEL
Video is the king of content, and there are endless possibilities. With our creative and your brand, we can see all that video has to offer, together.
Planning for the platform
We know you want to connect with your audience where they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your training videos to each existing social or media platform, so your brand feels native to the digital world.
Planning for success
You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your government video.
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Just because your government video is finished doesn’t mean we have to be. Once we’ve delivered your video, we follow up with you to check how it’s going. If there are any social videos you need, we’re here to help. If you want to do a follow-up campaign, we’re your people. Your production people. Who you gonna call?
Begin — We’ll begin with a clarity session, a meeting with key team members and project stakeholders to ensure Creativa has a deep understanding of your video’s brief, content and creative execution. Once we’re aligned on vision and strategy, pre-production can commence.
Create — Pre-production involves concept development, scriptwriting, casting, location scouting and the creation of a production schedule. If your video includes motion graphics or animated elements, we will develop style frames-sample scenes to indicate how these elements will look. Based on the script and shoot schedule, we will create a shot list and/or storyboard.
The next phase is production – when filming takes place. A director, along with crew as required, will run the shoot over one or more days, ensuring we capture what we need to realise your video.
After production we enter post-production – this means editing, titles, sound design, music selection – putting all the pieces together before delivery.
Then, we send it off to you.
Use — Use your government video!
We like to keep it simple and to the point — after all, we need to keep your content engaging so people watch it all the way through. Then, we need to consider the distribution, as plenty of platforms have built-in time limits.
We’ve created a tried and true bespoke pipeline for government video production where you get input at several points in the process, so two is usually all you need.
We’ll work with whatever you’ve got. Come to us with just an idea, or an in-depth brief — we’re experts at working with both or anything in between!
If you email us on a Monday to get an estimate, we could get your project kicked off within the week. Depending on when we decide to shoot, you could have the government video in your inbox within about 8 weeks, with allowances for feedback built into that timeline. Need it in a rush? Get in touch.
Without knowing any factors like length, whether it’s a product video or a brand video, it could be anywhere from $1,000 to upwards of $100,000. But that’s not a helpful answer for you — instead, give us a quick call on (03) 9999 1333. We want to make sure you get an answer as bespoke as your content.
It depends on your company, and your goals. Government videos, with real people, can often connect better emotionally with your audience. If you have a more abstract concept or need fewer constraints, animation could be the way to go — and we can do both, so there’s no pressure to decide right now.