Mariana Ruiz
April 15, 2024
3 min read

Insider tips: crafting stunning videos for impactful corporate learning

Creativa’s Guide to Crafting Stunning Training Videos

Training in video format is especially vital for engaging new generations of employees who favour interactive and visually appealing content. Whether it’s for induction, onboarding, or educational purposes, creating compelling videos can dramatically enhance the learning experience. Here’s how to craft training videos for businesses ranging from startups to large corporations, across various scenarios such as remote work setups, in-office training, and multi-departmental education.

Choosing the Right Type of Video

Live Action: Live action production is ideal for personal stories or real-world applications, Live action brings a human touch that can be very engaging. It’s particularly useful for onboarding videos where a connection to the team and the company culture is crucial. Use live-action to introduce key team members or to demonstrate interpersonal skills within customer service training.

Animation: video animation is perfect for explaining complex concepts in a simple and engaging way. This style can be used efficiently in compliance training and technical processes where clarity and attention are needed. Animated videos are also highly scalable and can be updated easily to reflect changes in compliance regulations or operational procedures.

Mixed Media: Combining elements of both live action and animation, mixed media videos offer versatility and dynamic content delivery. This approach is suitable for detailed procedural training (policy or governance training) where both human interaction and complex ideas are involved.

Personalised Videos: Customised content to address the viewer directly based on their role or department, increasing relevance and personal engagement.  Personalised videos make viewers feel that the content was made especially for them, increasing engagement and knowledge retention. This personalised approach makes the training relevant to their daily duties and challenges, improving its practicality.

Interactive Videos: Include interactive elements like tests or clickable links to provide active learning opportunities and enhance knowledge retention.

Tips in how to Create Engaging Video Content

Scriptwriting: Start with a concise script that targets key learning objectives. Use simple language and include scenarios relatable to the audience’s job role. Make sure the tone matches the culture and ethos of your company.

Incorporate Interactive Elements: Modern training videos can include interactive components like quizzes or decision-making scenarios that enhance learning and engagement. Tools such as branching scenarios, where viewers choose their path in the video, make learning active rather than passive.

High-Quality Production: Even the best script can fall flat with poor production quality. Invest in good lighting, clear audio, and professional editing to keep the audience focused and receptive.

Engage with Storytelling: Use real-life examples and stories to make a deeper connection with viewers. Narratives are especially effective in training as they are more likely to be remembered than straightforward facts.

Application Across Business Types and Scenarios

Startups: Use animated explainer videos for training on product features and company policies to save on cost while reaching flexible, often remote, workforces.

Healthcare: Live action can be used for empathy training, patient handling techniques, and role-playing to provide personal care insights.

Tech Companies: Utilise mixed media to train on software applications, cybersecurity protocols, and troubleshooting steps.

Educational Institutions: From primary schools to universities, animated videos can be used to explain abstract concepts and scientific processes.

Industrial and Factory Settings: For training on machinery operation, safety protocols, and maintenance procedures, live-action and mixed media videos show exact processes and proper handling techniques in a tangible way that textbooks and manuals cannot.

General Corporate Environments: Across various corporate settings, training videos are used for everything from standard compliance and policy updates to leadership training and soft skills development. These videos can be tailored to the unique culture and operational needs of the business, ensuring that content is not only informative but also aligned with corporate goals and values.

Recording Tips for Maximum Engagement

Location and Background: Choose a quiet, well-lit location. For live-action, ensure the background is professional and non-distracting.

Technology: Use a high-quality camera and microphone. This doesn’t necessarily mean professional gear but avoid using low-resolution webcams or phone cameras.

Practice: To avoid mistakes and several takes, practice your lines and actions.

Engage Viewers: Even if the viewer is alone, ask rhetorical questions or pause to make the film feel interactive.

Choosing the Right Video Production Agency

When selecting a video production company, consider the following questions to ensure they are the right fit for your training needs:

  • What is their experience with corporate training videos?
  • Can they show examples of both live action and animated work?
  • Do they offer personalised and interactive video options?
  • How do they measure the effectiveness of the videos they produce?
  • What is their process from concept to completion?
  • Can they accommodate your timeline and budget?

Contact a seasoned video production agency that not only understands your industry’s needs but also offers innovative solutions for engaging a modern workforce.

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