Challenge
Scouts Victoria sought a creative partner to help create and deliver a commercial highlighting the values of the institution.
Response
A story about leadership told through adventures and friendship.
The 60-second live-action dramatisation promotes adventures and friendships while also supporting the next generation of adventure and respite seekers. The commercial appears to highlight these values by showing Kahlie exploring the forest with friends and the advantages of being a scout leader.
Our live-action crew was kept small in order to avoid too much intrusion in the forest and cover more ground.
Outcome
Overall, it appears that this commercial will encourage viewers to consider becoming a scout leader and to enjoy the benefits of scouting.
