Case Study: Cyber Abuse Educational Videos for Intellectual Disabilities
Client: eSafety Commissioner
Agency: Creativa
Objective: Create accessible videos to educate adult individuals with intellectual disabilities on recognising and responding to cyber abuse.
Challenge:
To present complex information on cyber abuse and harassment in an understandable, sensitive manner for audiences with intellectual disabilities.
Solution:
Creativa produced two engaging videos that:
- Clearly defined cyber abuse and its signs.
- Offered guidance on reporting abuse and seeking help.
- Utilised simple language, relatable scenarios, and visual aids to enhance comprehension.
Impact:
- Improved awareness and understanding of cyber abuse among the target audience.
- Increased empowerment and confidence in identifying and reporting incidents.
- Received widespread acclaim from carers, educators, and the community for their clarity and empowering message.
- Achieved extensive reach across social media and educational platforms, amplifying the project’s impact.
