CHALLENGE
In 2021 Deakin University came to us needing an updated video for their on-campus living facilities. With our target audience being mainly 18-29 year old potential students, we needed our message to be fast, engaging and fun! How did we do it?
RESPONSE
Using real photos of the campus we designed the animation with bright colours, stop motion ‘cut outs’, as if these photos were real-life tactile elements.
OUTCOME
With uplifting music and a lively narrated voice-over, the promotional video will encourage the potential student to live on campus and share in all the new experiences they have to offer.
—
Founded in 1974, Deakin University is a public university in Victoria, Australia.
