Project: Discover Murrindindi Shire Council Services | Engaging Explainer Video by Creativa
CLIENT: Murrindindi Shire Council Video
Overview
Creativa had to convey the council’s mission, services, and initiatives in a video highlighting Murrindindi Shire Council’s services, which was produced to enhance communication and interaction with residents.
Challenge
- Information dissemination: Clearly explain the wide range of Council services to residents.
- Create a captivating video to engage viewers.
- Accessibility: Make the video accessible all residents, including disabled ones.
- Community Awareness: Promote Council programmes.
Objectives
- Clarity: Explain Council services clearly.
- Visual Appeal: Draw viewers in with appealing images.
- All community members should have access to the video.
- Awareness: Inform residents about Council efforts and their benefits.
Our Strategy
Pre-Production
- Research: Gather detailed information about Council services, community programs, and initiatives.
- Scriptwriting: Develop a clear and engaging script that outlines key messages.
- Storyboarding: Create a storyboard to visualize the flow and structure of the video
Pre-production and Production
- Research: Gather detailed information about Council services, community programs, and initiatives.
- Scriptwriting: Develop a clear and engaging script that outlines key messages.
- Storyboarding: Create a storyboard to visualize the flow and structure of the video.
- Graphics and Animation: Incorporate infographics and animations to illustrate complex information.
- Filming: Capture high-quality footage of various council services, facilities, and community events.
- Interviews: Include interviews with Council members and reside
Post-Production
- Editing: Edit the footage to ensure a cohesive and engaging narrative.
- Voiceover and subtitles: Add voiceover narration and subtitles for accessibility.
- Feedback: Conduct review sessions with Council representatives to refine the video.
Outcome
- Increased engagement: The video received a high number of views and positive feedback from residents.
- Clarity: Residents reported a better understanding of the council’s services and how to access them.
- Accessibility: The inclusion of subtitles and clear visuals made the video accessible to a broader audience.
- Awareness Boost: The video effectively raised awareness of Council initiatives, leading to increased participation in community programs.
Murrindindi Shire Council received a captivating and informative explainer video by Creativa. The video improved Council-resident communication with high-quality visuals, engaging storylines, and inclusive design. This case study shows how visual media can enlighten and engage communities.
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