Services Explainer Video<br/><b>Murrindindi Shire Council</b>

Services Explainer Video
Murrindindi Shire Council

Project: Discover Murrindindi Shire Council Services | Engaging Explainer Video by Creativa

CLIENT: Murrindindi Shire Council Video

Overview
Creativa had to convey the council’s mission, services, and initiatives in a video highlighting Murrindindi Shire Council’s services, which was produced to enhance communication and interaction with residents.

Challenge

  • Information dissemination: Clearly explain the wide range of Council services to residents.
  • Create a captivating video to engage viewers.
  • Accessibility: Make the video accessible all residents, including disabled ones.
  • Community Awareness: Promote Council programmes.

Objectives

  • Clarity: Explain Council services clearly.
  • Visual Appeal: Draw viewers in with appealing images.
  • All community members should have access to the video.
  • Awareness: Inform residents about Council efforts and their benefits.

Our Strategy

Pre-Production

  • Research: Gather detailed information about Council services, community programs, and initiatives.
  • Scriptwriting: Develop a clear and engaging script that outlines key messages.
  • Storyboarding: Create a storyboard to visualize the flow and structure of the video

Pre-production and Production

  • Research: Gather detailed information about Council services, community programs, and initiatives.
  • Scriptwriting: Develop a clear and engaging script that outlines key messages.
  • Storyboarding: Create a storyboard to visualize the flow and structure of the video.
  • Graphics and Animation: Incorporate infographics and animations to illustrate complex information.
  • Filming: Capture high-quality footage of various council services, facilities, and community events.
  • Interviews: Include interviews with Council members and reside

Post-Production

  • Editing: Edit the footage to ensure a cohesive and engaging narrative.
  • Voiceover and subtitles: Add voiceover narration and subtitles for accessibility.
  • Feedback: Conduct review sessions with Council representatives to refine the video.

Outcome

  • Increased engagement: The video received a high number of views and positive feedback from residents.
  • Clarity: Residents reported a better understanding of the council’s services and how to access them.
  • Accessibility: The inclusion of subtitles and clear visuals made the video accessible to a broader audience.
  • Awareness Boost: The video effectively raised awareness of Council initiatives, leading to increased participation in community programs.

Murrindindi Shire Council received a captivating and informative explainer video by Creativa. The video improved Council-resident communication with high-quality visuals, engaging storylines, and inclusive design. This case study shows how visual media can enlighten and engage communities.

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