Interactive video production

Interactive video puts viewers in the driver’s seat, letting them make key decisions as they advance through the story.

Somewhere between a video game and a choose-your-own-adventure book, interactive video integrates clickable options and branching narrative threads.

Interactive video creates more engaging, immersive experiences that hand over control to the viewer.
With interactive video, you can create sophisticated digital training content, personalised member updates, virtual questionnaires, onboarding tools or memorable brand pieces.

Interactive Calls-To-Action

University of Canberra — Congratulations on Your Offer!

Sent to successful applicants, this video congratulated high school leavers on completing their studies and welcomed them to the university. Personalised with their name and course, the interactive version includes a button at the end for them to accept the offer.

ANZ Staff Super — 2020 Personalised Member Update Video

This example of a personalised and interactive video was sent to ANZ Staff Super members to update them on their performance in the financial year ending June 2020. A clickable button towards the end of the interactive version allowed recipients to click through to a webpage and access more relevant information.

Interactive Training and eLearning

Court Services Victoria

Court Services Victoria worked with Creativa to develop and deliver digital training tools for new court registrars working in family violence.
Collaborating with their learning designers, Creativa we brought together interactive video and animation to create engaging content for their learning management system.


Creativa produced this interactive 360° virtual tour of the Nissan Juke, complete with immersive hot spots which included additional content relating to the car's features and unique selling points. Sales staff could explore the car using a virtual reality headset and familiarise themselves with its features ahead of launch.

Virtual Questionnaires and Onboarding


Produced for QBE Insurance, this clip is from an interactive video used to streamline large parts of the onboarding process for new workplace injury claimants. Progressing through a series of questions, the video delivers the right information to the claimant and points them in the right direction for the next step in the process.

Court Services Victoria

Creativa has worked extensively with CSV to develop blending learning resources for use in their learning management system. The variety of content included live-action dramatisations and animated, interactive video experiences such as that show in this clip.

Health Training

Escalation of Care Training

Produced in conjunction with the Shannon Company, this escalation of care training video utilised interactive elements with branching story elements, applying decision-based learning to eLearning content.
Try Demo
Connect. Captivate. Engage. Personalise your message
Would you like interactivity with that? Let your audience take the lead with personalised videos and interactive, immersive experiences. Create dynamic, custom videos with interchangeable variables that speak directly to each viewer. See the categories below to see how you can tailor your message.
Spark: conversation
Ready to get started, or want to know more?
Let's talk


Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.