Interactive video production

An interactive video gives the viewer the ability to interact with the video content itself through a variety of tools. Users can drag, click, gesture, scroll, hover, and complete other digital actions to engage (interact!) with the video’s content. Interacting with interactive video is similar to the way you would interact with web content. Interactive video puts viewers in the driver’s seat, letting them make key decisions as they advance through the story.

Somewhere between a video game and a choose-your-own-adventure book, interactive video integrates clickable options and branching narrative threads. Brands use interactive video to engage consumers and reach their digital marketing goals. Interactive video creates more engaging, immersive experiences that hand over control to the viewer. They are not simply passively watching the video, they are actively engaging – creating a game-like experience. Not only is it immersive, it also lends itself to increased analytics – going beyond view rates to a much more powerful video metric tracking. Using interactive video, it is possible to track clicks within the video, analyse different paths taken with branching, collect data with video form fields, and so much more.

With Creativa and our experience in interactive video production, you can create sophisticated digital training content, personalised member updates, virtual questionnaires, onboarding tools or memorable brand pieces. Interactive video opens up new possibilities for your customers and for your communications.

Interactive Calls-To-Action

University of Canberra — Congratulations on Your Offer!

Sent to successful applicants, this interactive video congratulated high school leavers on completing their studies and welcomed them to the university. Personalised with their name and course, the interactive video version includes a button at the end for them to accept the offer.

ANZ Staff Super — 2020 Personalised Member Update Video

This example of a personalised and interactive video was sent to ANZ Staff Super members to update them on their performance in the financial year ending June 2020. A clickable button towards the end of the interactive video allowed recipients to click through to a webpage and access more relevant information.

Interactive Training and eLearning

Court Services Victoria

Court Services Victoria worked with Creativa to develop and deliver digital training tools for new court registrars working in family violence, including interactive videos within the training content. Collaborating with their learning designers, we brought together interactive video and animation to create engaging content for their learning management system.


Creativa produced this interactive 360° virtual tour of the Nissan Juke, complete with immersive hot spots which included additional content relating to the car's features and unique selling points. Within the interactive video, sales staff could explore the car using a virtual reality headset and familiarise themselves with its features ahead of launch.

Virtual Questionnaires and Onboarding


Produced for QBE Insurance, this clip is from the interactive video used to streamline large parts of the onboarding process for new workplace injury claimants. Progressing through a series of questions, the interactive video delivers the right information to the claimant and points them in the right direction for the next step in the process.

Court Services Victoria

Creativa has worked extensively with CSV, using interactive videos and other media to develop blending learning resources for use in their learning management system. The variety of content included live-action dramatisations and animated, interactive video experiences.

Health Training

Escalation of Care Training

Creativa continues to collaborate with Australia’s leading healthcare providers and institutions, from hospitals to insurance companies, not-for-profits, to health tech startups on their interactive eLearning videos. Produced in conjunction with the Shannon Company, this escalation of care training video utilised interactive elements with branching story elements, applying decision-based learning to eLearning content.

We understand the sensitivities and collaborative nature of working on medical or health eLearning video content. Our end-to-end healthcare video production service is expressly designed to take these into account to ensure accuracy and compliance within your eLearning materials.

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Would you like interactivity with that? Let your audience take the lead with personalised videos and interactive, immersive experiences. Create dynamic, custom videos with interchangeable variables that speak directly to each viewer. See the categories below to see how you can tailor your message.
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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.