Time-lapse is a technique in filmmaking commonly used to convey the passage of time. It involves capturing a series of images at consistent intervals over an extended period, and then playing them back at a much faster speed. This creates a visual that showcases the condensed timeline of events, allowing the viewer to experience the world in a whole new context.
Time-lapse can be used in a variety of contexts, such as to show the movement of the sun or stars over a landscape, the growth of a plant, or the construction of a building over time. It’s often used to add visual interest and show the passing of time in a creative way for documentaries, advertisements, and music videos. By viewing the world at such speeds, we can gain a new understanding and appreciation of how the passage of time leads to change.
The production process for time-lapse typically involves capturing a sequence of images using a camera that’s set up in a fixed position. The camera takes photos at predetermined intervals, such as every few seconds, minutes, over a period of hours, days, or even weeks. Then the resulting footage is edited and assembled into a final time-lapse film.
Time -lapse can be used for all sorts of applications: from creating beautiful visuals, such as watching the weather change throughout the day, to educating and offering context to the scale of large projects such as construction.
Here at Creativa we offer time-lapses as a way to boost production value and engagement with your audience. Working with specialised equipment, such as intervalometers and motion control systems, we can guarantee a product of the highest quality for your videos.
A bit about us —
From the idea to the execution to the analysis, we manage the process the whole way through. We know that you have a lot on your plate, so you want to know that you’re working with a studio that *gets it*. And our team? We’ve worked with hundreds of brands on hundreds of videos — and yup, we get it.
What we do —
We want your time lapse video to succeed. To do that, we know we need to make a meaningful connection with your audience. That’s why, when we have our kick-off meeting, finding that spark is our top priority.
93% of marketers say video is an important part of their marketing strategy.
34% is the increase in conversion for marketers who included video in their campaigns.
94% of marketers agree that videos help increase users’ understanding of their product or service.
82% of the global internet traffic will come from video streaming and downloads in 2022.
We know that a time lapse video can help tell your story. But to make sure we’re right for each other, we offer a free video strategy session.
We collaborate with you through every step of the process. We manage your project end-to-end with direct communication so you always know what’s next.
As your need for video grows, we scale up our service.
This means that our team is equipped to work with startups working on their first video, to established brands on their 1,000th.
So happy we worked with Creativa to bring our big vision to life.
Everything was highly organised. Very grateful for Creativa’s help!
Lachlan Christie, Workplace Relations Specialist
Thank you for your brilliant work — it was masterfully shot and produced, telling this incredible story so very beautifully.
Terry Garwood, Deputy Secretary, DELWP, DEL
Video is the king of content, and there are endless possibilities. With our creative and your brand, we can see all that video has to offer, together.
Planning for the platform
We know you want to connect with your audience where they are, so we help you plan for it. With our end-to-end production process, we get all the information at the start so we know where your video is going to end up. We help you adapt your time lapse videos to each existing social or media platform, so your brand feels native to the digital world.
Planning for success
You want your video to hit your goals. So, we ask what your goals are, and create a video strategy aimed at achieving them. Whether you come with clearly articulated goals or just an idea, we can help you develop a plan of action for your time lapse video.
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Just because your time-lapse video is finished doesn’t mean we have to be. Once we’ve delivered your video, we follow up with you to check how it’s going. If there are any social videos you need, we’re here to help. If you want to do a follow-up campaign, we’re your people. Your production people. Who you gonna call?
Begin — We’ll begin with a clarity session, a meeting with key team members and project stakeholders to ensure Creativa has a deep understanding of your video’s brief, content and creative execution. Once we’re aligned on vision and strategy, pre-production can commence.
Create — Pre-production involves concept development, scriptwriting, casting, location scouting and the creation of a production schedule. If your video includes motion graphics or animated elements, we will develop style frames-sample scenes to indicate how these elements will look. Based on the script and shoot schedule, we will create a shot list and/or storyboard.
The next phase is production – when filming takes place. A director, along with crew as required, will run the shoot over one or more days, ensuring we capture what we need to realise your video.
After production we enter post-production – this means editing, titles, sound design, music selection – putting all the pieces together before delivery.
Then, we send it off to you.
Use — Use your time-lapse video!
We like to keep it simple and to the point — after all, we need to keep your content engaging so people watch it all the way through. Then, we need to consider the distribution, as plenty of platforms have built-in time limits.
We’ve created a tried and true bespoke pipeline for time lapse video production where you get input at several points in the process, so two is usually all you need.
We’ll work with whatever you’ve got. Come to us with just an idea, or an in-depth brief — we’re experts at working with both or anything in between!
If you email us on a Monday to get an estimate, we could get your project kicked off within the week. Depending on when we decide to shoot, you could have the time-lapse video in your inbox within about 8 weeks, with allowances for feedback built into that timeline. Need it in a rush? Get in touch.
Without knowing any factors like length, whether it’s a product video or a brand video, it could be anywhere from $1,000 to upwards of $100,000. But that’s not a helpful answer for you — instead, give us a quick call on (03) 9999 1333. We want to make sure you get an answer as bespoke as your content.
It depends on your company, and your goals. Time-lapse videos, with real people, can often connect better emotionally with your audience. If you have a more abstract concept or need fewer constraints, animation could be the way to go — and we can do both, so there’s no pressure to decide right now.