Mariana Ruiz 
Dana, a film director at Creativa, loves guiding actors and speakers to deliver performances that deeply connect with our audience. She’s here to share some behind-the-scenes secrets on achieving on-screen authenticity—the cornerstone of captivating storytelling
Understanding the Audience
First things first, we always start with you—the audience. Who are you? What moves you, makes you laugh, or brings you to tears? Knowing this helps us tailor performances that speak directly to your heart and mind.
The Essence of Authenticity
Authenticity is the soul of any performance. It’s about bringing characters to life or delivering a message in a way that feels real, almost as if you could reach out and touch the emotion. We work with our talent to peel back the layers, encouraging them to connect deeply with the material and convey emotions that are genuine and relatable.
Character and Message Alignment in Video Production
Whether it’s a fictional character or a real-life testimonial, it’s crucial that the performance reflect the true essence of the subject. This could mean diving into a character’s backstory or understanding the core of a message so deeply that it becomes second nature to the talent.
Natural Dialogue and Interactions
Life is full of unscripted moments and natural rhythms. We strive to mimic this reality, guiding our talent to deliver lines and interact in ways that feel spontaneous and true to life. It’s all about capturing those genuine human moments that make a scene believable.
Personal Connection
Dana always encourage our actors and speakers to find a personal thread that connects them to what they’re representing. This personal connection is what transforms a good performance into a great one. It’s not just about playing a role; it’s about becoming the role, even if just for that moment.
The Power of Collaboration
Creating an authentic performance is a “tango” between the director and the talent. It’s about trust, feedback, and sometimes, stepping out of comfort zones to explore new depths. This collaborative spirit is where the magic happens, allowing us to craft performances that are truly impactful.
Being Yourself
Especially in projects where the talent is essentially playing themselves, the mantra is simple: just be you. There’s a unique power in speaking and acting in a way that’s completely natural to you. It’s about embracing your quirks, your voice, and your truth and sharing that with the world.
Educating on the art of performance isn’t just about sharing techniques; it’s about sharing a piece of what makes storytelling so powerful—connection, authenticity, and a deep understanding of the human experience. Whether you’re in front of the camera, behind it, or watching from the comfort of your home, these are the elements that make a performance not just seen but felt. And that, my friends, is the heart of what we do.
