Mariana Ruiz 
The choice between animation and live action video for your brand is based on a variety of factors, including your target audience, the message you want to express, your budget, and the image and personality of your brand. Here are some things to think about to help you decide:
Consider who your target audience is and what type of video they are more likely to engage with. If you are targeting children, for example, animation may be more effective in capturing their attention.
Consider the message you wish to convey. When explaining a complex concept or product, animation can help to simplify and visualise it. On the other hand, a live-action video may be a better way to show how your product or service works.
Brand image and personality: Consider the image and personality of your brand. If your brand is fun and playful, animation could be a great way to communicate that. Live-action video, on the other hand, may be a better fit if your brand is more serious and professional.
Budget: Think about your budget. Although animation can be more expensive than live-action video, it also provides more creative freedom and flexibility.
Visuals: Real people and settings are used in live-action videos, whereas animated videos are entirely created through illustrations and graphics.
Creativity and Flexibility: Because animated videos are not constrained by real-world restrictions, they allow for greater creative freedom and flexibility. Live-action videos, on the other hand, are limited by what can be physically captured on camera.
Cost: Animated videos can be more expensive to produce than live-action videos, particularly if complex animations or special effects are required. However, for simple 2D animation, such as an explainer video, animation may be cheaper than live action.
Animated videos are more appealing to children and can help simplify complex concepts, whereas live-action videos may be better suited for conveying realistic or serious messages.
Emotion and Engagement: Live-action videos are generally better at capturing emotion and engaging the viewer with real human performances, whereas animated videos rely on voiceover, music, and visuals to create emotional impact.
To answer the question, the decision between live-action and animated videos is influenced by your budget, target audience, message, and level of creative freedom. While both styles have benefits and drawbacks, the most effective video will ultimately be determined by your specific goals and needs, and both animation and live action video can be effective in brand building.
As you can see, there are numerous factors to consider when seeking a production partner. However, ideally, you will only need to conduct your exploration once, and you will be a returning client. We love returning clients at Creativa because we enjoy building relationships with them. The more we get to know and understand you and your company, the more we can accomplish together.
If you have any burning questions or would like to discuss a project with us you can Book a strategy call.
