Everyone knows induction videos are a perfect way to introduce new employees to the company. But unfortunately, many of these videos can be too long, too complex, and suffer from a lack of engagement.
“People learn nothing when they’re asleep and very little when they’re bored.” – John Cleese
Historically, there has been a tendency to cram in too much information and use company jargon or acronyms that send the new employees into overwhelm. These videos tended to ‘talk at’ the employees, rather than engaging and inspiring them with authentic company stories.
The rise in new video production technologies means that these unengaging induction and onboarding videos can be a thing of the past. Here are our three top pieces of advice to keep in mind when planning your induction videos – so that you communicate the important information while also keeping your employees’ attention.
Induction videos need to capture employee attention spans
In order to communicate important messages, you need to have your audience’s attention. This means your induction video should be engaging in its content and its presentation. Use different titles, graphics, still images, footage, music, voice-over throughout the video can keep the audience engaged and attentive throughout the video.
Virgin Atlantic perfected this approach when they revamped their in-flight safety video and used an unexpected approach to safety training. For many of us, we’ve watched in-flight videos dozens of times and whilst the message is critical, the content is repetitive and boring. So, Virgin Atlantic face the challenge head-on and produced a video with a difference. They’ve changed each scene style, changed the voice-over and music, bringing the audience into the centre of the story.
Making induction videos that strike a balance – ‘Edutain’!
There’s often so much to absorb in an induction video that the information is overwhelming. Break your induction topics/chapters down into short sharp videos, remove the jargon and ‘company speak’ and your video will have a greater impact.
Package up the sequence of videos into a linear structure, so the employee knows what is coming next and get a sense of accomplishment as they finish each video – do this by using titled thumbnails and finish each video with ‘what’s next’ so the audience knows what they are going to learn next.
Induction videos that use interactivity and gamification
Because induction is no longer bound to a classroom or an in-person meeting, it’s possible to take induction to the next level by building an authentic employee experience through interactive video. The gamification of employee induction and onboarding has the potential to tremendously enhance the effectiveness of your induction by making the induction content available by request, and in a highly engaging manner. In this great example, Deloitte encourages viewers to understand company culture by clicking on choice points within the video. Using both humour and real situations, the audience gets to walk in the shoes of a new Deloitte employee and decide his courses of action (be they right or wrong).
Your induction should reflect your organisation
The main purpose of an induction is to integrate your new employees into the company and show them the systems, procedures, culture, values and the organisation itself. The most important thing is that your induction reflects your organisation – starting how you mean to continue, in a sense. So, if your current induction does not feel like it accurately reflects your organisation, it is not too late to get in touch with creatives who can help.
The videos above cleverly create unexpected moments, draw the audience into the story and edutain the audience beyond the learning environment. Interactivity and gamification are readily available today and can inspire organisations to build intelligent interactive platforms to make induction significantly more memorable and engaging.
Your organisation has invested considerable resources into recruiting new employees, so it makes sense to invest in a series of edutaining and memorable induction video’s that showcase just how amazing your company truly is.